Here’s the hard truth: prospective residents are demanding. They have preferences and expect us to cater to them. And let’s be honest, we need to deliver.

Nora Felsberg, Senior Marketing Coordinator at Elme Communities, and her team agree and embrace this challenge. Providing exceptional service isn’t just their job—it’s in their DNA.

To meet evolving resident expectations, the team at Elme Communities needed to elevate their digital marketing and leasing strategies, so they made a seamless transition from a competing product to the real deal: Realync.

Elme Communities needed to authentically highlight what makes each community unique while capturing the attention of prospective residents. Take, for example, Elme’s property, Ashby at McLean community.

Ashby at McLean exemplifies the Elme community spirit—prioritizing resident needs, providing exceptional service, and fostering a welcoming atmosphere. They also lead the way in innovative touring experiences, showcasing apartment videos front and center on its website’s floor plans page for easy access.

The Ashby at McLean team developed a streamlined process to capture videos of all upcoming vacant homes during the turn process, enabling them to send these videos to prospects to drive lead conversion and to have the videos integrated into the websites to further enhance both the user experience and overall engagement.

“We recognized the need to connect with prospects where they are by providing engaging video content that showcases our communities. To achieve this, we needed a convenient, engaging, and seamless solution. That’s why we partnered with Realync—to elevate our marketing efforts and enhance our website’s visual appeal, helping us better connect with prospects through impactful video content.” said Nora.

However, it wasn’t right away Nora’s team turned to Realync.

Nora joined Elme Communities during a pivotal transition as it brought the management of all its communities in-house, becoming a Property Management Company.

During this shift, Elme adopted a new tech stack, including a competing platform, but faced usability issues and slow adoption.

Fortunately, the previous property management company had built a video library using Realync, allowing Elme to easily rebrand the videos and seamlessly return to Realync. The switch proved to be a winning move.

After the switch, community teams hit full throttle, leveraging Realync and Realync Studios for their leasing and marketing strategies. To jumpstart their efforts, the Realync Studios team—specializing in creating video content for busy community teams—filmed, edited, approved, and delivered 168 videos, including amenity overview and apartment tour videos for Elme Communities in just three weeks.

This quick turnaround gave Elme a solid foundation to create additional content, such as apartment tours, move-in instructions, and more. And it’s paying off.

Nora is impressed with how her teams have embraced Realync to showcase Elme Communities, especially during apartment turns and renovations. She appreciates how quickly community teams can create videos and upload them to the website, keeping prospective residents informed and engaged—ultimately continuing to meet their demands and help close leases.

“From capturing footage to editing and sharing, the entire process feels seamless—both for us on the corporate team and our community teams,” said Nora. “The platform also allows for extensive customization, ensuring every video aligns with each community’s unique branding and marketing strategies. This flexibility is essential, as our portfolio includes garden-style, mid-rise, and high-rise communities, with certain communities featuring distinctive branding that we aim to highlight.”

Looking ahead, Nora and her team are excited to expand Realync’s use with resident event videos, team introductions, maintenance tutorials, and more. They also plan to continue to streamline workflows for capturing apartment videos during the turn process. They’re laying the foundation for even greater success with Realync—and we’re here for it!