Personalized videos close deals—just ask Leasing and Marketing Manager Jordan Guest. After just one month of using Realync for personalized videos, he’s already seeing results. In September, his team signed nine leases without Realync, but in October, they signed roughly 30 leases with Realync. Snaps for Jordan and his team!
Not familiar with Realync? We make virtual tours and video communication easy and effective for renters. Leasing teams like Jordan’s use Realync to create personalized videos, virtual tours, maintenance tutorials, resident updates, and more. Today, we’re focusing on Jordan’s success with personalized videos.
Using Personalized Video for Leasing
Kristi Fickert, a multifamily marketing expert, sat down with Jordan in our new docuseries, Are You For Real? In this series, multifamily professionals share their success stories using Realync videos, giving you an inside look at what’s working in the industry.
Kristi started by asking Jordan how personalized video has impacted his relationship with prospects and renters. Personalized video has been a leasing game-changer for Jordan. By creating tailored videos for prospects featuring their name, the exact unit they’re interested in, and detailed amenities, Jordan has bridged the gap for those unable to tour in person, like university students transferring from out of town.
While website videos provide a general overview, these personalized touches foster connection and clarity, driving impressive results: 20 to 30 leases signed in just one month for Jordan’s property, Kenect Nashville.
Kristi then asked Jordan about his favorite video he’s created so far and the impact it’s had. Jordan shared a standout experience involving a Vanderbilt healthcare professional from Europe. With challenges like time zone differences and limited tech-savviness, traditional communication methods weren’t enough.
Jordan took the initiative to create a personalized video addressing the prospect’s key needs—privacy, a furnished unit, and access to a gym—while also providing details about the property and local lifestyle. The effort paid off, securing a lease and sparking a partnership with Vanderbilt’s medical program.
Now, this connection has opened the door for more foreign professionals to discover the property, proving how a simple yet thoughtful video can create ripple effects far beyond the initial interaction.
Getting Comfortable with Video
When Kristi asked how more multifamily professionals could adopt Jordan’s personalized video strategy, she posed the obvious question: How do you get comfortable on camera?
Jordan admitted that stepping in front of the camera can feel intimidating at first. “I get the ‘too cool for school’ mindset,” he said, “but if you want to stand out, you have to push past that hesitation.”
Instead of sticking to impersonal phone calls or lengthy emails, Jordan embraced the power of video as a more engaging and effective way to connect with prospects.
By showing his face, walking through the application process, and providing a personal touch, Jordan found that the extra effort led to better conversions and stronger relationships. “It’s about getting comfortable with being uncomfortable,” Jordan shared, emphasizing the value of taking that extra step with video to help prospects feel confident in their decision to call the property home.
