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Let’s discuss leasing a car as a quick scenario. Envision yourself leasing or purchasing a car. You might shop online to filter down what type of car you’re interested in purchasing while your friend or parent instantly goes to a dealership. Later down the road (no pun intended), your friend or parent might look up […]

When multifamily budget season rolls around, corporate teams everywhere take a close look at where they can add, enhance, or drop certain budget line items.  When it comes to multifamily technologies, there are so many on the market, that it can be difficult to determine which will really benefit your team and property in the […]

Today’s prospects are looking online first to find their next apartment home. With occupancy still high as we enter busy leasing season, now is a great time to make sure that your community’s online reputation is up-to-date and top-notch.   So, how can video help you accomplish this? Use apartment video marketing tools to personalize the […]

There are many resources out there aimed at showing leasing teams how to increase occupancy in apartments.  These resources often suggest big apartment marketing campaigns or apartment marketing ideas that will consume your budget. While some of those ideas may get you new leads and prospects into the funnel, you need to be cautious of […]

For decades, a leasing team’s primary goal has been to get prospective renters to sign a lease, usually through a conventional in-person tour of the community. However, over the past few years, how leasing teams engage with and tour prospects has changed significantly and now includes an experience that encompasses a variety of options, such […]

Busy season is almost here for the multifamily industry. Leasing teams are beginning to send renewal notices out and tour prospective renters, so they are busy! To streamline day-to-day operations, the best piece of advice to successfully prepare for the busy leasing season is to prep now and be ready to scale. Here’s what we […]

It’s important to know how to make a real estate video tour in today’s multifamily real estate industry. But, what is more, important is knowing how to make the most of your virtual tour which is more than just a step-by-step guide. Of course, there are more technical shooting aspects and equipment to consider when […]

You don’t have to plant a tree to help save our planet! Holding our place in the virtual space of multifamily means being aware of our carbon footprint in the ever-changing virtual world! Going digital can save approximately 728,000 TREES and save 1.4 trillion pounds of paper.  If you’re in multifamily, you know you have […]

In partnership with J. Turner Research, we asked over 80 multifamily leaders for their perspectives on how their on-site teams leverage video tools today, how impactful video has been for them, and what they envision for the future of leasing. Then, voila! We gathered so many incredible insights that we had to turn them into […]