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Properties are seeing the value in apartment virtual tours. However, as technology changes and there are more types of virtual tours on the market (i.e., 3D tours, professional videographers and 3D renderings), it’s more important than ever to understand how to create a winning apartment virtual tour. Virtual tours need to stand out – engage […]

Video, video, and video – that was the topic of conversation in Renter Obsessed’s most recent podcast episode featuring Kristi Fickert, VP of Enterprise Growth at Realync. This live conversation with Kristi and host, Sydney Webber with Knock, was unscripted, raw, real, and filled with questions and answers centered around – you guessed it – […]

It’s critical to know how to use apartment occupancy calculators and why those calculations are important. These numbers, whether current or the goal number, can inform multiple initiatives, crossing into planning for finance, operations, and marketing efforts. Here’s a little more information about the importance of apartment occupancy calculators that you’re going to want to […]

You’ll need a solid marketing plan to get quality prospects in your pipeline to ultimately lease up your community. And, property technology can help you accomplish just that! These three tools are great additions if you’re looking to level up your lease-up marketing technology stack. Automated Email Campaigns You might be thinking, “Isn’t email dead?” […]

TikTok has been providing real entertainment value across a diverse range of demographics, but it’s also quickly becoming a resourceful platform, providing viewers with tips for anything from secret menu items at well-known restaurants to beauty tutorials, to travel hacks and yes, even insights for renters. Did you know that TikTok actually ended Google’s reign […]

Virtual options are a must-have for just about everything – shopping to doing business, and multifamily is no exception. Below we’ve outlined five of our favorite virtual event ideas for you to consider incorporating into your apartment resident retention plans. Grab and Go Options Let’s start with a convenient option – grab-and-go events. These events […]

It’s true that social media takes up a lot of time and effort. On top of that, your competitors are most likely on one or more platforms, making it tough to also be competitive. We get it – it’s hard to manage multiple social channels with everything else you have going on! However, we’re here […]

In 2020, multifamily saw exponential growth for virtual leasing. Since in-person experiences were stopped due to the pandemic, multifamily had to get creative. A lot of communities turned to virtual leasing. However, while virtual leasing grew in 2020, it had actually been around for years – multifamily just didn’t necessarily see the benefits quite yet. […]

Last winter, we learned just how convenient it can be to use entertainment apps, online shopping experiences and various other digital solutions that are at our fingertips. In fact, 40% of Americans have used technology “in ways that were new or different to them” since the pandemic began, according to a survey by Pew Research […]