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Have you ever considered the job of the door greeter at your local big-box grocery store? They’re there to make you feel welcomed when you enter, kinda feels like a personal touch, right? You grab your cart, pull out your grocery list, and proceed to your shopping. At some point, there’s probably an item you […]

A major part of excelling as a leasing agent is constantly looking for ways to improve your leasing agent skills. The industry is far from stagnant so you have to stay on your toes. That means staying up to date on industry trends, changes, and the market in general. It also means finding ways to […]

Multifamily communities have their in-person tour strategy down. However, have you considered how your video leasing strategy can compliment those in-person tours? Today’s prospects want the best possible leasing experience and that means one that is personalized to what they want and need – a leasing experience that works for them. For some, that’s 100% […]

Today’s world is digital – we use our smartphones and our laptops for just about everything. We look for things like recommendations for a restaurant to buying a new car or to renting a new apartment online. So, apartment virtual tours are essential for today’s multifamily leasing strategies. Below we’ve outlined three of our favorite […]

Grab your pen and paper, log into your Evernote account, or pull up your Google doc – however you prefer to jot down notes – get ready for this Better Year, Better Marketing webinar series by Betterbot! The Better Year, Better Marketing webinar series is helping multifamily professionals take their marketing to the next level, […]

You’re most likely aware of the importance of a successful apartment video marketing strategy. Nowadays, multifamily real estate properties can’t get away with still images and words alone. So, you need a video strategy and you need one that works. If you’re looking for some relatively quick and simple ways to find success with your […]

Zoom, Facetime, TikTok, and Facebook Live are all great tools. So, why not use them as your free go-to virtual tour app for your property? You can do that, but you’ll quickly find that they don’t get the job done. Ultimately, it boils down to functionality and needs within the multifamily industry. FaceTime was originally […]

Multifamily investors invest in physical assets, but something else they’re investing in is the technology stack the asset is utilizing. The success or failure of any tool in the tech stack can mean either more profit for the investors through increased ROI or, unfortunately sometimes reduced NOI, due to unanticipated expenses when the technology doesn’t […]

Recently, we’ve heard how video technology is only for class A and class B properties or lease-ups and new development. Understandably, this idea came about because of the high upfront costs for implementing video technology. But, that couldn’t be further from the truth! Regardless of the status, type, or leasing stage of your building, you […]