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A virtual tour could be a video of an apartment. It could also be a video of the community’s amenities. It could even be a video of the neighborhood. Virtual tours, also known as video tours, encompass a wide range of video types, but typically video duration should be consistent. We analyzed the Realync database […]

If you’re wondering how to get started with apartment video marketing, you’re not alone. It can feel overwhelming when you’re tasked with marketing ideas and creating video. However, with a little guidance, you’ll be on your way in no time. The best advice we have to kick off video marketing efforts is to think about […]

You’ve most likely heard of centralized leasing. This new model is gaining some serious momentum as management companies like Tricap Residential Group pave the way for how this model can bring success to on-site teams and renters throughout the entire lifecycle. We gathered all the recent information about centralized leasing and compiled it into one […]

This industry is far from stagnant so you’re aware you have to stay on your toes to constantly source new creative ways to perform well. You know this means you need to stay up to date on industry trends, conversations, changes, and the market. There are certain skills that every leasing agent should have at a […]

Like data, lemons might seem sour, but they actually make lemonade. Have you ever seen a statistic and thought, yeah, right. Where did they get those facts? I think we can all comfortably admit to that, but I have a more serious confession to make… 😬 One of our cultural pillars at Realync is to […]

Seeing the “NMHC 50 Largest Apartment Managers” list published last month had me thinking about the commonalities between these top companies and how others might be able to follow suit. As someone who works with the top five companies on the list, it’s evident these companies are embracing and exploring new technologies, especially as real […]

Centralized leasing has gained popularity over the past several years and especially as of late. This model moves away from the traditional leasing model—on-site teams leasing and operating at each property in the portfolio—and centralizes them in one or multiple regional locations. Centralized leasing can ultimately lead to better efficiency and increased sales = signed […]

Occupancy rates are high these days as more people rather rent than buy. It’s important to keep those residents happy and satisfied with the community. To help out, here are our top five super simple resident retention ideas that will make a big impact on your multifamily properties. Over Communicate with Residents When we say […]

As with any industry, those in multifamily have their own shorthand terms and jargon. For some, learning this secret language is part of the fun of any industry. However, it can cause confusion and frustration for others. One of the more common and confusing multifamily terms is ‘lease-up.’ Mainly for those new to the industry. […]