Property managers, real estate agents, and owners of new or existing multifamily housing communities know how important it is to quickly fill vacant apartments. Regardless of if the apartment is newly listed on the market, a tenant has broken their lease, or are dealing with eviction filings, empty units cost money. The overhead costs of empty units still have to be paid including utilities, mortgage, taxes, and insurance.
With the onset of new technology and tools, such as live video, pre-recorded video, and 3D video, real estate marketing is transforming. No longer bound by time or place, the live video features up to date information and allows the prospect to view the content when and where they want to see it.
The best real estate virtual tour software will give prospective residents a beautiful, real experience of apartment interiors. Video is an excellent way to showcase the property’s amenities such as the swimming pool, rooftop deck, playgrounds, pet-friendly common areas, fitness centers, party rooms, and walking trails.
While photography can showcase elements of a particular community, it lacks the authenticity and reality that video and human-to-human interaction provides. Old real estate video tour technology is not the best virtual tour software to deliver a dynamic look at available apartments that are stunning and energizing. In fact, using outdated technology antiquates the property, hurting, rather than helping, the leasing process.
A live virtual tour will capture apartment layouts at different angles and point-of-views that are important to the prospective resident, immersing them into the actual space. Continue reading to discover how the best real estate virtual tour software will allow for easy creation of live video to share and promote with prospective residents.