All Sales / Leasing

Just a few months ago, COVID-19 turned the multifamily real estate industry, and every other industry, on its head.  Leasing agents had to immediately pivot to find new ways to connect with prospects.  And one of the best ways they found to do that? Personalized real estate video tours. With shelter-in-place orders and other COVID-19 […]

By now, we all know just how critical having real estate video tours and equipping your team for virtual leasing is. It’s an absolute must have for any multifamily property’s leasing plan. But, one thing that’s shown true is just how important personalization is with these video tours and virtual leasing efforts. And in order […]

From working remote to grocery delivery and shopping from home, the remote revolution is here. Also shifting to remote is shopping for and touring real estate. While the remote revolution for many industries was already well underway, COVID-19 certainly sped up the movement. That catalyst for change is very true for real estate virtual tours […]

What kind of signals is your virtual tour software sending out to your prospective residents? Is it good? Bad? Neutral? Probably a question you haven’t really considered yet.  Thinking about technology as signaling something to prospective residents can be a little tricky to wrap our minds around. But, everything on your website, every interaction you […]

When most people think of an apartment virtual tour, they think of it as a website marketing tool. Of course! Why wouldn’t they? Until recently, all apartment virtual tour software gave us was a flat, static video piece that lived on the website. Are they beautifully shot? Definitely. Do they showcase the best parts of […]

The way we interact with each other in the world has changed. We can no longer do business as usual. Across industries we have found new and unique ways to do business. For multifamily real estate, that new normal must include learning how to create a virtual tour and how to effectively implement, support, and […]

As with any industry, multifamily real estate marketing has seen its fair share of changes over the years. And one tool that has really seen an evolution? Real estate virtual tour software! Those in the multifamily industry for some time will likely remember when virtual tour technology was something to truly ooh and ahh over. […]

Today more than ever, multifamily communities are seeking out the best virtual tour software. Between social distancing, shelter in place, a crowded market, and increasingly stiff competition, we know how critical high-quality virtual tours are. Top-tier virtual tours can help provide prospective renters with what they need in order to make a leasing decision. But […]

Apartment marketing is a tricky beast. There are an enormous number of marketing tactics at your disposal. So, how do you know which ones will work? Which will attract the most qualified prospects into the welcoming arms of your leasing team? Those questions get a little trickier when you’re working to get those leases signed sight-unseen. […]