All Video

Today’s internet users are overwhelmingly spending more and more time watching videos. Think about it. Everyday people are interacting with and watching everything from short clips while scrolling Facebook to longer videos on Youtube, training videos at work, and everything in between. And that behavior is only becoming more common. Currently, 55% of people watch […]

When it comes to shooting high-quality video on a phone, it can be as easy as a quick swipe to video and go! Well, not quite. Let’s face it; while shooting videos with a smart phone has improved dramatically in the last few years, it still doesn’t provide the highest quality film experience out of […]

Even the best and most creative real estate marketing minds can be thwarted by less than impressive technology. It just takes one or two poorly done digital marketing pieces for today’s potential home buyers and renters, particularly those in the Millennial and Gen Z category, to view a brand as disconnected and out-of-touch. As most […]

Today’s buyers and renters are looking more and more to the digital world to find their next home. As such, real estate and leasing agents are looking more towards digital marketing than ever before to reach prospective buyers and renters. According to the Google/NAR study, “The Digital House Hunt,” 92 percent of homebuyers use the […]

When it comes to the latest trend(s) in business technology, nearly every industry is touting the virtues of virtual reality. And, for many, it’s for good reason. Virtual reality holds incredible potential to make a massive, and positive, impact. For example, training in virtual settings can help those in the manufacturing industry master systems and […]

Buy a newspaper ad. Find space in a magazine. Host an open house or two on the weekends. Put some flyers or business cards in popular coffee spots in the neighborhood. Make sure the community is listed on popular multifamily websites. Sound familiar? These are some of the most common ways multifamily communities are and […]

When it comes to buying or renting a home, today’s real estate customer has gone digital. The influx of Millennial and Gen-Z renters has certainly had a monumental impact in bringing multifamily marketing into the digital realm, but they aren’t the only ones turning to the Internet for their home needs. According to the 2013 Google/NAR […]

Anyone who has been involved in or is paying attention to digital marketing, specifically social media, has likely noticed the proliferation of video. And why not? Video is one of the most popular ways to entertain and engage target audiences. Most brands now consider it a vital part of their marketing strategies. In the real […]

As discussed in this blog previously, the two biggest demographics to hit the real estate industry in decades are driving a dramatic shift in renting properties and purchasing homes. These generations are known as Millennials and Gen Z. With their own unique set of likes, dislikes, and behaviors, covered more in depth here, property groups […]