All Video

2017 was a full-on revolution for the world of video marketing and while we’re only a few months in, 2018 is shaping up to follow suit. For multifamily professionals, video is likely already a part of the marketing toolbox in some way, shape, form; however, our guess is that it is being highly underutilized. If you […]

Video is no longer the future for real estate – it is the NOW for real estate. If video isn’t a regular part of the marketing plan for your multifamily community, you are already behind and risk being completely lost in the shuffle.  It’s true that video can be intimidating, just like anything new. But […]

Want to know what is at the top of nearly every single list for 2018 marketing and social media trends? It isn’t some brand new, flashy technology. And it probably doesn’t come as a huge surprise – particularly for the tech-savvy readers of this blog. When it comes to 2018 digital trends, video is at […]

The ease and accessibility of creating online videos has made them a must for nearly every real estate professional or property manager. For multifamily communities in particular, where the competition is fierce, they are an even more indispensable marketing tool. The good news is that creating great videos doesn’t have to involve a massive production […]

Tis the season for giving, both gifts and back to causes that matter, for celebration and sharing a little extra joy. While many may think this is also the time of year for businesses, particularly real estate, to slow down, it doesn’t have to be. Keep the marketing fires stoked with a little extra holiday […]

Think about the very best online videos out there. For the most part, they will have something in common. Outside of great content, they have a really solid soundtrack. When creating videos, particularly for marketing, they should be as compelling as possible. Even when just adding a lead in and a closer, using music can […]

No one has a perfect life. Regardless of what the carefully curated photos and videos on Instagram and Facebook want people to believe, life is real. And real can mean imperfectly perfect. More and more people, particularly those in the Generation Z (Gen Z) and Millennial demographic, have a strong desire to see more the […]

Today’s buyers and renters value the “realness” of video more than ever. Not only that, they also want these videos to be accessible and easy to find, especially through social media channels. But how can a leasing agent with no videography experience create these types of videos that will resonate with their prospects? Easily! Creating […]

As the world becomes more and more digital, multifamily companies (and marketers!) are working to find new and more interesting ways to stand out in an increasingly online world. And no method has shown to be as personal, as engaging, and as successful, as video. Each day, across Facebook, Snapchat and YouTube alone, consumers chalk […]