All Video

A new generation of student is working their way through the education system – Generation Z. The Gen Z demographic comes just after Millennials and is born from 2001 to current day. They are already over 25% of the US population and, by 2020, will account for a third of the US population while overtaking Millennials as […]

When most multifamily professionals hear video, they typically first think of marketing. It’s the known association that video is a marketing tool and makes sense why that’s where people’s minds would go first. And, by now, most communities and multifamily professionals are well versed on the power of video for those marketing efforts — especially […]

We’ve all heard that a picture is worth a thousand words. Well, if that’s true, how much would a video be worth? According to Forrester researchers, a single minute of video is worth about 1.8 million words. And all of those minutes of video can add up big time for marketers to the tune of 49% faster revenue […]

Talented on-site leasing teams are worth more than their weight in gold. They connect with residents, solve problems—often before they even BECOME real problems—and keep the communities running at a productive, profitable, and happy hum. However, even the very best on-site teams can leave gaps and holes and opportunities for mistakes, imperfections, and inconsistencies to […]

Read any article about marketing trends, best ways to reach target audiences, or differentiating from the competition and video is the one thing they will nearly all have in common. And for good reason – video works! It can be one of the best and simplest weapons for marketers to deploy. However, before jumping on […]

Video is no longer ‘the new thing’ — it is the thing. As nearly every marketing article over the last few years has touted, video is a critical way to reach your target audiences, connect with them, and convert them. And it’s here to stay. For multifamily companies, the power of video is, in some ways, […]

Trying to sell a prospective buyer or renter the vision of a beautiful living space while tripping over boards and nails and navigating an active construction zone could make even the best leasing team crazy. Plus, dirt and hardhats and construction noises don’t usually lend themselves to painting a new property in the best light.  […]

Today’s digital marketing can feel like a constantly evolving beast. Keeping up with all the new tools, tactics and trends is a full time job in and of itself! But, through it all, the use of video consistently rises to the top of every list and it is only growing more and more popular each […]

In the highly competitive world of multifamily real estate, owners, managers, and leasing teams need to do everything they can to stand out. There have been countless articles produced about oversupply, increased competition, and a highly competitive renter market. Add on top of that the increasing complexity of reaching and garnering the interest of today’s […]