All Articles

We’ve heard it time and time again: Leasing professionals are often hesitant to adopt new technology. It’s easy to encounter statements within the real estate industry like: “Our teams are skeptical of fully implementing technology,” or “Our team isn’t tech savvy enough to use this.” You may even have or see the question “Will this […]

By now, most professionals in the multifamily real estate industry understand the power of video in their apartment marketing strategy. Video is a must, whether it’s a video on the homepage, on social media, or other apartment marketing materials. But what’s really a must these days is personalized video content. It will make your marketing […]

Today, everyone in multifamily real estate knows they need real estate video tours. Even before it was necessary to provide virtual tours for real estate during COVID-19, the industry was catching on. So, how can your leasing teams give real estate video tours that stand out among the rest? There’s no real trick to giving […]

As multifamily leasing professionals, you’re constantly looking for new and different ways to engage with your residents. Well, if you know how to make a virtual tour video, you can open up a whole new arena of ideas. Video is by far the best way to engage with residents, and if you have the right […]

You know you need virtual tours for your multifamily properties, but you’re just not sure what to do next. In one corner, there are professional virtual tour cameras which are expensive and complicated. And you may not even be certain you or your team will have the bandwidth to figure out all its ins and […]

A global pandemic can make an already tough season for multifamily communities even tougher. On top of that, the winter weather in some areas can make it much more difficult as well. Apartment marketing and leasing teams need to find impactful ways to keep traffic high for their communities. So how do they do that? […]

While it may seem like the bulk of knowledge around how to create a virtual tour falls on the onsite leasing team, it’s just as important for the apartment marketing staff as well. Part of the job of these marketing teams is to support their leasing agents at the community level. While some leasing agents […]

For multifamily communities, creating an apartment tour experience that stands out is a must. Whether the tour is in person or virtual, equipping yourself with powerful leasing tools to pull a prospect in and feel comfortable / confident with their tour experience is key in finding leasing success. It won’t matter if it’s their first […]

What is the point of using or understanding how to create a virtual tour if you aren’t using it to close leases? The point of all marketing and leasing technology is to make the lead-to-lease process smoother, quicker, and more effective for leasing teams. And virtual tours are such a critical part of that process. […]