How Video Tours Include Real Estate Videography Equipment
Leasing agents can close a deal with a phone in 5-7 minutes! You don’t need to spend money on the right lights, cameras, etc. Just grab a phone or tablet and a few of our best video practices to get started!
Continue reading below to learn more about how creating videos on your phone can improve your leasing efforts. If you found this information helpful, subscribe to the Realync newsletter to learn more!
Real Estate Videography Equipment
If you have a multifamily property and you are looking for ways to increase your occupancy rate, you need to present your available units in the best light possible. That is where real estate videography can be helpful. In the past, you might have needed real estate videography equipment to help you showcase your units. Now, this is not necessarily the case. There are platforms, such as Realync, that do not require anything except a smartphone or tablet and the application. Now, it is easier than ever to take a video of vacant units and share them with potential prospects.
Even though real estate videography equipment is no longer required to produce outstanding real estate videos, there are still examples of equipment that could help you get more out of your videos. This includes videos produced using Realync’s software. For example, interior photography lighting is incredibly important when it comes to the quality of your videos. Lighting can make a significant difference in the overall appearance of the space. If a vacant unit is bright, it could be more appealing to the person watching the video. Therefore, it could be helpful for you to put advanced lighting equipment to use.
You may also want to add music as a backdrop to certain videos. For example, if you have produced a video about community events that are taking place, you may want to add music in the background to keep people interested. If there is a pool party going on, a barbecue taking place, or even a talent show happening, you may want to post this on the website. Furthermore, you may want to send this to specific prospects. If you want to get the most out of that video, you should add music to it. That is where music video equipment can be beneficial. Even though advanced real estate videography equipment is no longer required, it could help you get more out of each video you produce.
Best 360 Camera For Real Estate Virtual Tours
You may be taking a look at various cameras that can help you when it comes to the quality of your real estate videos.
You might even be looking for the best 360 camera for real estate video tours. A 360-degree camera can be helpful because it can provide a panoramic view of certain areas of your multifamily living community in a single shot. This allows prospective renters to get a better feel for what living in your apartment community could be like.
To take your virtual tours to the next level, it may be helpful to have professional video equipment and the best virtual tour camera. You can even combine this camera with advanced applications, helping you increase the quality of your videos. On the other hand, keep in mind that this is not necessarily required for you to produce outstanding real estate videos. 360° cameras are impressive but you don’t need to buy this technology yourself. You can outsource it to Realync Studios to record your 360-degree videos. On top of that, leasing teams can still use our DIY functionality to create unit-level video tours and real estate videos themselves whenever needed.
Therefore, you should think carefully before you decide to purchase a 360-degree camera for your real estate video. Even though this may sound cool, there are all-in-one platforms like Realync that provide an array of virtual tour creation options. They may not be worth it depending on your wants and needs. Remember that you no longer need professional training or equipment to produce a video tour. You simply need a smartphone and the right mobile application.
Best Camera For Real Estate Video
The quality of the camera is going to have an impact on the quality of the video.
If you are looking for the best camera for real estate video, you should take a look at some of the cameras that are attached to smartphones today. In the past, it was nearly impossible to produce a high-quality video without an external camera. That was certainly the case back when people were still using flip phones. Now, cameras on smartphones have upgraded to the point where they can rival a lot of the standalone cameras that people purchase in electronic stores.
If you are looking for the best camera for real estate video tours, you may want to take a look at HDR camera settings for real estate. This can increase the quality of the resolution of your video. When you are taking a look at the quality of the video you are producing, keep in mind that you already know what the unit looks like. You have a vision of what the unit looks like in your head and are superimposing that on the video you are watching. If you really want to evaluate the quality of your real estate video, you need to place yourself in the shoes of someone who is looking at this unit for the first time. It’s important to consider questions such as, will this video present their possible unit in a real, raw, and transparent way? Does this video showcase the prospects’ wants and needs?
If the answer to this is no, then you may need to consider upgrading your camera. Even though there are stand-alone cameras that can be helpful, remember that a lot of smartphones have high-quality cameras as well. You may want to consider putting these to use, combining them with a mobile application, and producing a high-quality video without having to contact a trained professional or investing in expensive equipment.
Lighting for Real Estate Video
It’s clear that specialized equipment is no longer required to produce real estate videos today. On the other hand, this doesn’t mean that certain types of equipment aren’t helpful. For example, if you want to get the most out of your videos, you need to consider lighting equipment for real estate photography. Do not underestimate the importance of appropriate lighting for real estate videos.
First, you may be able to alter the amount of light that cameras take in. If you are able to increase the amount of light your camera lens absorbs, you may not need to light the room as bright. On the other hand, you may want to invest in additional lights that can make the room look a bit more inviting.
Remember that people who are watching this video are going to picture themselves living in that space. You want that image to be positive. If the image is bright, it is going to make the available unit appear warm and inviting. This could help you increase the number of people who want to sign a lease sight unseen. On the other hand, keep in mind that you do not want to flood the room with too much light. Otherwise, it could make it hard for people to see other features of the room.
Finally, if you are ever in doubt, turn on the camera and take a look at what the unit looks like on video. Then, adjust the light until you get the look you want. This can go a long way toward helping you show available units in a real and transparent fashion.
Real Estate Video Equipment
Since there are so many people who are trying to tour potential properties virtually, real estate video tours have never been more popular. If you are looking for video production equipment, you may be taking a look at options from real estate videography companies. With the right equipment, you may feel like you can increase the number of leases you get signed.
On the other hand, keep in mind that real estate video equipment is not required in order for you to produce high-quality videos. There are certain types of equipment that can be helpful, such as lighting equipment. All you need to produce high-quality real estate videos today is a smartphone or tablet and a mobile application. Then, you can post videos on your website, post individualized tours, and even have a virtual open house with the right application. You might be able to get just a bit more out of these real estate videos with the right equipment and techniques.
Real Estate Videography Tips
If you want to increase the quality of your real estate videos, take a look at a few of the real estate videography tips we have provided. First, think about turning the fans on low when you start to film a real estate video. If you turn the fans on low, this will create the illusion of motion in the room. This will make the space feel slightly bigger.
Next, remember to pan the camera slowly. Even though you know exactly what the unit looks like, the person on the other end of the screen is probably going to be looking at it for the first time ever. You want to give that person time to get a good look at everything that is present in the room.
In addition, consider the lighting of the room ahead of time. Think about how many lights you need in that unit to showcase its best features. You might want to think about the specific time of day you are filming your video as well since natural lighting could make a difference.
Finally, you may want to take a real estate videography course, so you can learn about the best real estate video settings. With the best camera for real estate agents, you can combine this with a strong mobile application to get the most out of every video you produce. Even though there are certain types of equipment that can be helpful for your real estate videos, this equipment is no longer required thanks to mobile applications such as Realync.
Ready to Get Real?
Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
is available for every property utilizing Realync.
Make your video efforts consistent
with one set, standardized process and platform.
TRACK ENGAGEMENT And Usage
across your entire portfolio.
Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
Are you Ready to Get Real?
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