The world of multifamily building, renting, and leasing is complicated, as it is important to not only attract new residents, but also keep the ones who are already there. Thanks to video, it is possible for site-unseen leasing to happen, removing the requirement that someone come and take a tour of a prospective living area in person. It is possible for residents anywhere in the world to to take advantage of the power of real estate video to showcase a potential living space in a transparent way. While 3D tours and 360-degree photography are great ideas for getting someone initially interested in a living area, real estate video tours have the power to connect with both prospective and current residents on a more personal level, allowing them to see what it would actually be like to live in that space.
In this sense, property video tours serve as a communication tool. In addition to showing what a living area actually looks like, these video tours can also be used to promote resident engagement events, share new ideas, demonstrate what can be done with a certain living space, and even share maintenance how-to videos. These are some of the biggest reasons why real estate video tours have taken over the world of multifamily leasing and community engagement.
While real estate videos are a powerful leasing tool for multifamily communities, it is also important for everyone to know how to leverage these tools effectively across marketing, leasing, resident engagement, maintenance, and more. Because video is timeless and multidimensional, it is critical to take advantage of everything it has to offer. In order to use video tours to break down barriers and develop personal connections with current residents and prospective residents, there are a few key ideas that everyone should keep in mind.