Close More Site-Unseen Leases
Speed up lease-up
by providing construction updates and showcase your space without having to do hard hat tours.
Pre-lease occupied units
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
Convert a higher percentage of your leads into leases
when you receive notifications when prospects are viewing videos to cater your follow up.
Spend less time to close each lease
by removing roadblocks and barriers in the leasing process.
Increase sight-unseen leasing
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
Promote your programs better
via pre-recorded videos by linking via social media or internal apps
Decrease maintenance key-ins and requests
by creating maintenance videos
Reinforce community rules
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t
Reduce repetitive questions
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video
More Than Software
for every property Realync is implemented at
Stop the ad hoc video efforts
going on at properties with one set, standardized process and platform
Track usage, engagement, content
being created, and more from the corporate level
Work with the Realync team
to create the training program to be rolled out across all properties
Real Estate Video Ideas
In order to leverage everything that real estate videos have to offer, it is important to first consider what the goal of the video is.
It is important to use real estate video ideas to not only share important information about a potential multifamily living area, but also develop a personal connection with the person on the other side.
First, consider the audience. If the prospective resident has children, then it might be a good idea to not only show the living space, but also create a helpful school review video. This is one of the most creative real estate video ideas. This can show footage of some of the nearby schools, explain the bus schedule, talk about sports opportunities, and even review some of the high points of that institution. School zones are always an important topic whenever families are looking for a new living area.
Next, consider creating a video for current residents about helpful maintenance tips. Not everything requires the help of trained professionals and this could cut down on maintenance calls. Think about going through some of the routine tasks that require regular maintenance such as laundry filters, air filters, water filters, and common HVAC or plumbing issues. Of course, try to avoid encouraging residents to do anything that might put them in harm’s way. Finally, think about showing current residents how to change the battery in a smoke detector. D batteries are rather rare today and they might not know how to do this.
Lastly, put together creative real estate videos about community engagement. Think about recording a group outing, a pool party, or even a BBQ. This is a great way to sell the entire community as a place where people love to get together and hang out.
Real Estate Video Marketing
One of the high points of real estate video marketing for a multifamily community is that it can be leveraged to help people at all points of the funnel.
For example, there are top of funnel prospective residents who might just be starting the process of looking for a place to live. Free real estate videos for marketing can start general and get more focused, developing a relationship with prospective residents and encouraging them to watch more videos about the multifamily living community without forcing them to commit.
Some of the real estate video marketing ideas for top of funnel viewers might include a helpful overview of the community, hitting some of the high points and biggest features early in the process.
Furthermore, real estate video marketing services can be used to help current residents renew their leases as well. Think about publishing helpful videos on common apartment problems (such as dealing with slow internet and maintenance) and helpful “life hacks” storing items in tight spaces. These videos can be used to help people renew as well. Real estate video tours can go beyond marketing.
Real estate video marketing statistics 2020 show that social media is growing in popularity for real estate videos. This is one of the best real estate video marketing tools. Real estate videos for Facebook can showcase community outings and events.
Real Estate Walk Through Video
When you are carrying out a real estate walk through video, you need to think about what a prospective resident is looking to get out of the tour. Remember that the person on the other side is going to try to get a feel for what it is going to be like to live in a certain area. One of the most common mistakes that people make while shooting a real estate video is moving too quickly throughout the area. While you have seen this space before, the person on the other side has not. Therefore, take your time and pan slowly. In addition, remember to make sure that what you are saying is lining up with what you are showing on the video screen.
As you walk through the living area, make sure to highlight any new features that might have been added. This could include updated appliances, new faucets, upgraded counters, more space, or even a new internet provider. All of this is going to matter to the person on the other side. Remember that the person on the other side is actively looking for a place to live, so showcase the space in a transparent way. Of course, as you shoot the video, one of the other factors that you are going to care about is video walkthrough real estate pricing. Fortunately, with Realync, your real estate walkthrough video cost is coming down and making it easier than ever to get the video services that your teams need to thrive.
How Much Does Real Estate Video Cost
If you are looking at real estate video packages, you will probably want to see a real estate video price list. There are several components that you need to consider if you are asking, “how much do real estate videos cost?”
While the exact pricing is going to vary from video to video, one of the biggest components is the shooting of the video itself. Real estate photography pricing will depend on the time it takes to shoot the video, the equipment required to make the film, and who is taking the video itself. Commercial real estate video pricing can vary. For example, real estate 360 photography pricing is going to be higher than standard photography.
During the past few years, there has been a rise in virtual tours as well. 3D virtual tour real estate pricing can also vary depending on the cost of the software and whether or not professionals are needed to complete the editing process.
Some of the other factors that will play a role in the price of a real estate video include lighting, editing, and software. Fortunately, there are ways to keep these costs down.
Real Estate Video Tour Software
Real estate virtual tour software can be used to give prospective residents the ability to tour every part of a multifamily building, no matter where they are. As one of the key real estate video tour services today, it is important for those looking for virtual tour real estate to look for real estate video tour companies near me. The various real estate video tour hosting services bear some differences from 3D virtual tours real estate and there are a few components to consider. Some of the factors that should be considered include the real estate video tour pricing, the ability to handle both live and pre-recorded tours, and how easy they are to edit and publish.
Realync is one of the most straightforward options out there, maximizing the time of the user by creating outstanding DIY videos with a mobile device. With the ability to add captions and voiceovers, share cloud-based videos with the touch of a button, send videos over text and social media, Realync can provide the value of an in-person tour. Realync also goes beyond the walls of the property to highlight the local lifestyle as well. With analytics that show the power of Realync videos, real estate videos can be taken to new heights.