For leasing agents and property managers who are looking to make their mark in the industry today, it is important to have a strong online presence. The vast majority of people turn to the internet when they are looking for products and services. This includes potential apartments and condos. Therefore, it’s important for multifamily properties to have a comprehensive strategy when it comes to generating leads and conversions. One of the most popular options today includes 3D virtual tours real estate.
3D virtual tours have been growing in popularity. This is especially true for individuals who are looking for a new home that is not in their local area. Having the option to tour a property virtually, allows the prospective resident and leasing agent the ability to save time and energy. This is where 3D virtual tours can be helpful. A 3D virtual tour provides prospective residents a general overview of some of the vacant properties that might be present. In today’s day and age, it’s not uncommon to see multifamily communities have 3D virtual tours listed on their websites, social media pages, and listing websites for vacant apartments.
At the same time, it’s important to note that 3D virtual tours do not generally provide prospective residents with a view of a specific unit in which they might be living. Instead, 3D virtual tours resemble video game technology, where a computer-generated image is used as the viewer goes on a tour of what a potential unit might resemble. There are numerous applications of 3D virtual tours. However, when it comes to actually closing the deal and getting a lease signed, most residents would prefer to see the actual unit in which they would be living. Prospective residents want a real and personalized experience when they are trying to narrow down a unit. Therefore, when it comes to property managers and leasing agents, it is critical to take a closer look at the utility of 3D virtual tours in the real estate industry.