Speed Up Lease-Up with Live Tour Software
Realync clients consistently see significant increases in lead conversion rates and a faster lease-up phase.
Speed up lease-up
by providing construction updates and showcase your space without having to do hard hat tours.
Pre-lease occupied units
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
Convert a higher percentage of your leads into leases
when you receive notifications when prospects are viewing videos to cater your follow up.
Spend less time to close each lease
by removing roadblocks and barriers in the leasing process.
Increase sight-unseen leasing
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
Promote your programs better
via pre-recorded videos by linking via social media or internal apps
Decrease maintenance key-ins and requests
by creating maintenance videos
Reinforce community rules
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t
Reduce repetitive questions
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video
More Than Software
for every property Realync is implemented at
Stop the ad hoc video efforts
going on at properties with one set, standardized process and platform
Track usage, engagement, content
being created, and more from the corporate level
Work with the Realync team
to create the training program to be rolled out across all properties
360 Virtual Tour
360 virtual tour software often comes first to mind for property managers and leasing agents.
More well known and commonplace in the market, there are several 360 virtual tour software free download options available. These free software versions provide users with the opportunity to try the software for themselves. Before deciding to invest in a specific tool, leasing agents and property managers will want to familiarize themselves with the different features of the 360 virtual tour software packages.
When thinking about how to make a 360 virtual tour free, it is important to keep in mind that free versions are limited and tend to be generic. Free trials are often not specific to the real estate industry, let alone multifamily communities. While 360 virtual tour software is helpful for prospects at the top of the sales funnel, these tools are not able to help convert prospects into a signed lease. Therefore, 360 virtual tours might be best leveraged for creating pillar videos for the multifamily community’s website. These videos help get people interested in learning more about the community. However, it isn’t going to develop the personal connection that is needed to convince people to sign leases. While 360 virtual tour software might convince people to sign up for a tour, it is important to connect with prospective residents on a personal level, show off the unique features of vacant homes or condos, and show them how that vacancy is going to meet their needs in order to close a lease. To do so, it is most effective to showcase the actual unit instead of a 360-degree virtual representation.
3D Virtual Tour
A 3D virtual tour generates a three-dimensional view of vacant apartments in multifamily communities.
While 3D virtual tour services are helpful, they are reserved for prospective residents who are at the top of the sales funnel.
Similar to 360-degree virtual tour software, 3D virtual tours real estate can be used to develop pillar videos that might spend most of their time on the front page of the website. 3D virtual tour services can be used to get prospective residents interested in learning more about the multifamily community. However, when trying to have prospective residents sign a lease, it is important to show the prospect the actual home leveraging other software.
With this in mind, a 3D tour has its place; however, this is better for the top of the sales funnel as a pillar video instead of a conversion tool. 3D virtual tours can help convince prospective residents to reach out and learn more about a vacant home; however, leasing agents need to find other ways to develop a strong personal connection that is going to help them close the deal.
How To Make A Virtual Tour For Real Estate
For multifamily communities who are wondering how to make a virtual tour for real estate, there are a few key points to keep in mind. It is also important to acknowledge that there are free virtual tour hosting solutions. However, while free virtual tour software for real estate may sound appealing, in reality, there are no sufficient free virtual tour software packages on the market. First, a free virtual tour software option only provides a trial and a watered-down version at that. Second, free virtual tour software is rarely tailored to the real estate industry let alone multifamily communities. Therefore, property managers and leasing agents should focus on trying to find software that actually addresses their needs instead of a freemium alternative.
Leasing agents often make a virtual tour for real estate in two different broad categories. First, live video is helpful to create open houses or for taking individuals and families on an actual tour of an open unit. When giving a live video tour, the tour guide is able to pause and give prospective residents a chance to ask questions.
Secondly, leasing agents leverage pre-recorded video, recorded for either a specific individual or for a larger marketing initiative such as social media or an embedded website video. Before recording the tour, leasing agents should record a few practice shots to make sure that there is sufficient lighting and fans are on low to provide the illusion of motion– making the rooms feel bigger.
Live virtual tours and prerecorded virtual tours are the two major application uses of virtual tours for multifamily real estate. Leveraging the correct videos enables easing agents to develop strong, personal connections with prospective residents, and in the end, signing more leases.
Real Estate Virtual Tour Software
In a growing industry, it is increasingly important for leasing agents and property managers to evaluate different types of real estate virtual tour software. When looking for real estate virtual tour software, it is important to take a look at the features provided and make sure they have been tailored to multifamily communities. For example, virtual tour software for museums might be helpful to film exhibits, but might not be great for connecting with prospective residents. While property virtual tour software may be helpful in showing commercial real estate, it is ineffective for multifamily communities.
Realync virtual tour software is built specifically for the multifamily industry. As a video leasing and resident engagement platform, Realync allows property managers and leasing agents to shoot virtual tours simply using an iPhone. With a cloud-based application, the application user simply points the camera and records the tour. From the iOS application, the user is then able to edit the video directly from their mobile device. Realync provides everyone with the ability to use virtual tour software to develop high-quality videos that result in signed leases and increased occupancy rates.