In a virtual world, it is important for property managers and leasing agents to leverage a diverse set of resources to reach prospective residents. Today, there are many people who are looking to find a new home without physically visiting the community. This has contributed to the rise in remote leasing. Remote leasing is the process of prospective residents finding a home in a multifamily community without having to take a traditional, physical tour. And for property managers and leasing agents, remote leasing provides numerous advantages.
The biggest advantage of the remote leasing process involves allowing property managers to exponentially increase their prospective resident reach. The primary goal of property managers and leasing agents is to increase and maintain the highest occupancy rate possible. To do so, leasing agents have to reach as many qualified prospective residents as possible. By only targeting local prospects who are able to take an in-person, physical tour, lead numbers will drop and bottom-out conversion rates. Therefore, it is important to find ways to increase reach by targeting prospective residents who are not local. The greater number of qualified leads, the greater conversion the leasing agent will enjoy and thus helping drive occupancy rates.
There are numerous ways to approach remote leasing, and it is important to ensure that your approach is multi-faceted and comprehensive. Therefore, there are a few important points that everyone should keep in mind in order for property managers to maximize remote leasing endeavors. We cover several of these approaches below and more content can be found on our Resources page.