How a Real Estate Virtual Tour Camera Can Close Deals
Leasing agents can close a deal with a phone in 5-7 minutes! All teams need is a multifamily-built app that can be downloaded to any of those devices. A real estate virtual tour camera can save leasing teams time from in-person tours and ensure they’re getting qualified leads.
Continue reading below to learn more about how creating videos on your phone can improve your leasing efforts. If you found this information helpful, subscribe to the Realync newsletter to learn more!
Real Estate Virtual Tour Camera
Real estate photography and multifamily touring technology has come a long way since the olden days of simple black and white images taken with a camera. Over the years, these images and tours have improved in quality thanks to advancements in cameras and other photography equipment and technology. Although it’s easy to find plenty of cameras and other high-priced equipment that offers good quality, technology is also making it much easier to show prospective tenants what your building offers.
When it comes to marketing multifamily properties to potential renters, you know how important it is to have high-quality images and tours to show them. With today’s technology, all you need is a smartphone to create a high-quality tour of your property. You can use your iPhone as a real estate virtual tour camera rather than having to invest thousands in costly equipment. This technological advancement offers a big advantage in terms of convenience and cost savings.
Realync is a virtual tour camera app for iOS that lets you create in-depth, live, and pre-recorded virtual tours of your units, amenities, and community as a whole. Interested renters can take a virtual stroll with you through your property to view different units, check out the community amenities and make a decision on whether or not they want to take the next step to see more or even apply for an apartment. You don’t need to worry about coordinating in-person tours when you use this technology. Realync video tours make it easier for prospective renters to experience your community at their convenience instead of having to rush through an in-person tour on their lunch break or after work.
If you focus on purchasing the most expensive virtual tour camera available, it still won’t offer an experience for prospects that allows them to truly connect with you, your team, and your community. All you need to effectively tour your community and connect with prospects is what’s already in your purse or pocket–your smartphone!
How To Make A Virtual Tour For Real Estate
Virtual tours have become a major part of marketing multifamily communities in recent years, but all virtual tours are not created equal. At the low end of the scale are slideshows and photos masquerading as virtual tours. These “virtual tours” don’t do much to let prospective residents really tour the property on their own terms to see if they’re interested.
Higher up on the scale is static 3D virtual tour software that lets renters see a model unit or certain amenities throughout the property in greater detail. These can actually be a great tour to pique renters’ interest. Alongside Realync’s standard video tour options, we just released Real360 which employs video experts to capture video, 360 video, and 360 click-through tours on behalf of multifamily properties. However, there are other ways to provide an immersive touring experience—unit-level video tours.
The best virtual tour app or virtual tour creator will offer the tools needed for setting up live tours or DIY pre-recorded tours. Instead of having prospects take an unexciting static tour through your property, the best virtual tour software will empower onsite teams to virtually walk them through it. Multifamily owners and managers invest a lot in their communities and need to equip the teams they have put in charge of those communities to do what they do best, sell the space. The best virtual tour software will empower those teams to interact with prospects while they take a tour and answer any questions they have about it. Live tours not an option? Proper tour software, like Realync, will allow leasing teams to also have prospects take tours with pre-recorded videos if they’re unable to do a live tour.
The best virtual tour software of 2019 and beyond should be all about connection and conversion. Realync’s video leasing and engagement solution allows onsite teams to use just a smartphone or tablet to set up a live tour, host live open houses, and create do-it-yourself, pre-recorded videos. Any of these experiences are perfect for prospective renters who live outside the area, but are also perfect for any prospect who wants a personalized experience and wants to see exactly what they want to see at the property. Convenience, personalization, and, most importantly, transparency reign as the most important factors when it comes to creating virtual tours of your community that will convert leads to leases.
Real Tours Are Better
Traditional virtual tours have been the standard in real estate marketing for years, but real tours are gaining speed and becoming the new standard. Real tours offer notable benefits that you won’t get with traditional virtual tours. These tours provide a more authentic and immersive experience for prospects. Why? When prospective renters are looking at communities, they don’t want to worry that what they’re seeing has been carefully edited or photoshopped. They want to see the real thing, and that’s what real tours give them.
Realync gives onsite teams an easy way to set up these tours with our cloud-based video leasing and engagement solution app. With our onsite training, we partner with teams to ensure they are comfortable and able to make quality tours using just an iPhone or iPad. The simplicity of these tours results in significant timesaving and cost-saving benefits, it doesn’t take long to start getting the results you want. These real tours also give prospective renters the results they’re looking for, leading to an increase in signed leases for existing and upcoming properties.
Realync has shown clear results in helping leasing agents and property managers gain marketing and leasing success. This happens by increasing conversion rates, decreasing sales cycles, and increasing sight-unseen leasing. In fact, Realync’s case studies show how agents go from getting a cold lead to getting a lease signed in just 22 minutes. Realync has also helped a brand new community pre-lease over 25 percent of their units without a single in-person hardhat tour. These results illustrate the benefits of using a real touring software for showing your community. You can expect to save time and money while ensuring that you end up with satisfied renters.
3D Real Estate Photography
There’s no shortage of 3D camera and equipment options on the market for real estate photography. Companies, such as Matterport, market these products as must-have items for 3D real estate photography and claim that they offer notable results. 3D real estate photography prices for cameras and equipment can end up costing you a significant amount of money without helping you improve your closing rates. That’s why we’d recommend taking advantage of Realync Studios. Realync Studios’ services employs video experts to capture video, 360 video, and 360 click-through tours on behalf of multifamily properties.
Thankfully, you don’t need to invest in 3D cameras or equipment to get the results you want. Realync provides a more cost-effective alternative that actually offers better results and at a greater convenience. Instead of having to sink money into a high-priced camera and other 3D photography equipment, you can contact Realync for help. While Realync does not produce 3D environments, the simplicity, cost, and ease with which onsite teams have adopted the Realync video leasing solution and the results they’ve been able to produce speak volumes.
We don’t disagree that Matterport is an impressive industry leader in 3D technology, but consider Realync to create 3D virtual tours for property. If it’s conversions you’re looking for, we would strongly recommend Real360 as a cost-effective, Matterport camera alternative.
360 Virtual Tour Camera Equipment
Using 360 virtual tour camera equipment lets you give prospective renters views of a unit’s entire interior. These types of cameras and equipment can offer a great touring experience for prospective renters. The best 360 camera for real estate virtual tours isn’t going to be cheap if you purchase one yourself, and you’re probably going to need to set aside plenty of time to learn how to use it. Instead, you can leverage Realync’s Studio offering Real360. Our team can create these 360-degree touring experiences with our own 3D and 360 real estate photography cameras—saving you a lot of money.
When looking at 3d or 360 virtual tour cameras or software, consider what your end goal with those experiences will be. Are you looking for something flashy to sit on your listing or website that will get clicks and eyes on your property? Or are you looking for something that will show people what they want to see and result in more qualified inbound leads and higher conversion rates with prospective renters? What are your goals and what sort of ROI are you looking for out of your virtual tour investment? It all begins with asking the rights questions to figure out what solution will provide the results that you’re looking for.
When you use Realync’s Studios solution, you’ll have a key advantage with 360 virtual tour cameras and 3D equipment. If you’re interested in unit-level, DIY video tours, did you know Realync works with just a smartphone or tablet so your onsite team is already equipped with the tool. So right off the bat, you’re eliminating the expense of a new camera just to create unit-level tours. Second, the annual price to create an unlimited amount of live or pre-recorded Realync tours is more affordable than most individual cameras. Add those two things together with the proven leasing results and it becomes incredibly easy to prove an ROI worth every penny.
The Next Generation of Touring
Virtual touring is here to stay not just for multifamily marketing, but also for leasing, resident engagement, maintenance, and more! Video and virtual tours are changing to meet the needs of prospective and existing residents in ways that have never been explored before. The next generation of touring revolves around providing prospects with an authentic, personalized experience. At the end of the day, there are many converting virtual tours you can provide such as in-person, video tours, 3D tour of a model, and 360 virtual tour real estate experiences.
For property managers and leasing agents, you can also consider live virtual tours and open houses to save leasing teams’ time and you’ll save marketing dollars.
Ready to Get Real?
Accelerate Leasing
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Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
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PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
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CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
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SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
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INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
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PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
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DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
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REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
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REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
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Virtual Training
is available for every property utilizing Realync.
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Make your video efforts consistent
with one set, standardized process and platform.
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TRACK ENGAGEMENT And Usage
across your entire portfolio.
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Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
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Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!
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