Southern Management Corporation partnered with Realync to equip The Hotel at The University of Maryland with virtual touring solutions to allow clients to tour the luxury hotel and conference center amidst COVID-19 travel restrictions.

Realync, traditionally a multifamily enterprise video leasing and engagement solution, is enabling niches within the real estate space to benefit from its technology. The company has grown to 72 enterprise clients and its video leasing technology is being used in over 226,000 apartment units. Realync’s solution enables live, interactive video tours and open houses as well as do-it-yourself pre-recorded videos.

Jeff Brainard, VP of Sales & Marketing at Southern Management, commented: “Our goal is to leverage interactive video technology to bring guests into our spaces virtually and begin the planning process with confidence. We must be ready to respond to the needs of the market as soon as it recovers, and interactive video technology can help us overcome some of the challenges that have surfaced as a result of the pandemic. The Realync system allows our teams to personally engage with guests in a way traditional videos do not, and that is key in helping our teams drive toward building a strong future. We are taking actions today to provide for our team members, and help our industry.”

“During this challenging time, we at Realync have been amazed to watch properties from multifamily communities to hotels to corporate and student housing companies respond to this crisis with incredible innovation and poise,” said Matt Weirich, Co-founder and CEO of Realync. “We are proud to partner with Southern Management Corporation and The Hotel at the University of Maryland and help them move from relying on in-person client visits to powering live virtual tours. Even though the COVID-19 pandemic has caused companies to pivot their strategies, the future of virtual touring is here to stay.”

About The Hotel at the University of Maryland

The Hotel at the University of Maryland offers business and leisure visitors elegant accommodations, an array of dining choices and world-class service and amenities. Located directly across the street from the main entrance to the University of Maryland, College Park campus, the AAA Four Diamond luxury hotel and conference center is convenient to Washington D.C., Maryland and Virginia. LEED Gold certified, The Hotel is committed to sustainability and wellness for guests and the planet and its thoughtful design and fine interior finishes make guests feel like they’ve stepped into a high-luxury residence. For more information about The Hotel at the University of Maryland, visit

About Realync

Realync is the multifamily industry’s only cloud-based, Fair Housing compliant video leasing and engagement solution. Their real-time video technology enables live, interactive video tours and open houses as well as DIY pre-recorded videos, all using nothing more than a smartphone or tablet. Partnered with industry leaders like Greystar, Bozzuto, Equity, Pinnacle, CA Ventures, Fairfield, and more, Realync’s web and mobile platform helps onsite teams streamline leasing, marketing, resident engagement, maintenance, and more, and has proven increased conversion rates, decreased sales cycles, and increased sight-unseen leasing. Learn more at