In today’s multifamily leasing world, virtual tours are everywhere. But, do leasing agents need to know how to make a virtual tour for real estate themselves? What advantages does that knowledge carry? How will it help bring prospects through the lead-to-lease funnel?
It may feel like just another task to add to the to-do list for an already stretched tea, but it’s well worth the effort.
It’s time for leasing agents to be equipped to know how to make a virtual tour for real estate. It’s a skill set that is only going to become more valuable and necessary in the field. Let us tell you why.
Virtual is Here to Stay
Whether you are talking about 360 virtual tours, Zillow virtual tours, live video tours, pre-recorded tours, or some other virtual tour for real estate, most multifamily properties have embraced them as a leasing tactic. It’s quite clear that virtual touring and virtual leasing are not going away, and will only continue to gain momentum moving forward.
For that reason, it’s not an if but a how to implement virtual leasing. Leasing teams need to decide how they are going to approach things. Leasing teams should consider these questions:
- Will they invest in real estate virtual tour software?
- Will a virtual tour creator allow them to learn how to make virtual tours?
- Are they looking up 3D virtual tour real estate pricing or some other real estate virtual tour pricing?
While we certainly have some thoughts on which direction, the fact is leasing agents today need to be fully equipped to offer a virtual experience, if that’s what the prospect wants. Knowing how to make a virtual tour for real estate isn’t the end-all be-all of getting a lead to a signed lease. It’s more than that. It’s providing the experience the prospect wants, when they want it and how they want it.
In-person, Virtual, or a Combination
Leasing agents need to be prepared to offer prospects what they want. There are a few options though that prospect may choose form. Maybe the prospect chooses an entirely in-person experience, or an entirely virtual experience. However, those aren’t the only two options… instead, maybe the prospect wants a combination of the two.
Leasing teams that will thrive moving forward are the ones that embrace the theme of 100% physical leasing, 100% virtual leasing, or a hybrid. Teams need to have a virtual leasing strategy to support whatever needs and desires a prospect may have during the leasing process.
For some prospects, that could mean they want to be 100% in-person and show up to the property three different times to tour. It could also mean being 100% virtual where they only want to connect virtually, or only CAN connect virtually, aka they live out of state. Or it could be any mixture of the two. And that’s why having the ability, skill and technology to create the experience these prospects want on the fly is so important. That’s why knowing how to make virtual tours for real estate themselves will ultimately help create that successful experience.
The Advantages of Do-it-Yourself
Leasing teams need to be equipped to do just that – create a winning leasing experience whether it is in person or virtual or a combination. They should learn how to make virtual tours because the winning virtual leasing strategies are really the ones that can go unit specific, amenity specific but truly prospect specific. They can show the prospect exactly what they want and need to see during the touring process – whether in person or virtual. And one of the easiest ways to do that? Make DIY videos using what’s already in the pockets of most leasing agents – mobile devices! Knowing how to make a virtual tour with an iphone, using a virtual tour app on an android, or knowing how to make a virtual tour with phones of any sort, makes creating virtual tours quick and easy.
Whether leasing teams use real estate virtual tour services to learn how to make a virtual tour for real estate, creating these tours is something all leasing agents should know and be equipped to do. It allows them to show prospects exactly what they want to see, from specific units to amenities they are interested in, and more. It allows for a 100% virtual experience or for virtual to be integrated with in-person. Knowing how to make these virtual tours puts the prospect at the center of the experience and that, ultimately, is what is going to make the difference.
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