Close More Site-Unseen Leases
Apartment Video Leasing
Today, the real estate industry is more competitive than it has ever been before. There are a lot of changes that have taken place recently, and it is important for leasing agents to stay up-to-date on new and rising industry trends. Leasing teams may then remain competitive by staying on top of these changes. One of the biggest changes has been the development of apartment video leasing. In the past, people would have to physically travel to a building in order to see whether or not space was for them. Now, many people are trying to find ways to lease apartments in a virtual manner. Leasing agents who are able to lease apartments virtually can massively increase their catchment area. As a result, they may be able to increase not only the number of prospects they reach but also their conversion ratios.
At the same time, it is important for everyone to remember that there are plenty of options available when it comes to video leasing software. Everyone has to make sure they take the time to find the virtual leasing software that is right for them. Even though a lot of property managers are looking for the best option available, it is important to remember that the best video leasing software for one person might not be the best video leasing software for someone else. As a result, it is critical to review what video leasing software is, how it can be used, and how it can change the way leasing agents approach the touring process.
Because more people than ever are looking to tour apartments virtually, it is important for leasing agents to rise to meet these expectations. Those who are looking to remain competitive when it comes to multifamily housing have to make sure they take advantage of everything that video leasing software has to offer. Therefore, it is critical to take a closer look at what is needed to be a successful leasing agent and how apartment video leasing software can be an important part of this process.
How To Be A Successful Leasing Agent
IF YOU ARE WONDERING HOW TO BE A SUCCESSFUL LEASING AGENT, IT IS IMPORTANT TO HIT ON A FEW KEY POINTS.
First, a lot of leads are going to be generated over the phone. Therefore, it is critical to use a leasing agent telephone script. Even though you need to tailor your conversation to meet the needs of the person on the other end of the line, it is a good idea to work with the script in mind.
Your script is only supposed to act as a guideline. There should be a list of important points that you need to mention in order to convince the person on the other end of the line to ask for more information regarding a potential apartment. Then, as he or she moves down the sales funnel, you will be able to personalize the conversation to meet the demands of that prospective resident.
In addition, there are a few other leasing consultant tips that you should note. First, it is critical to take the approach of continuing education. Focus on everything that leasing consultant training has to offer. Just as the industry has changed during the past 10 years, it is going to continue to change in the next 10 years. When you focus on continuing education, you ensure that you remain one step ahead of the competition.
Second, leasing agents also have to remember that there is no one-size-fits-all approach in the industry. Everyone is going to be looking for something different. It is important to understand exactly what the client is looking for. Then, you will be able to tailor your marketing and leasing to meet the needs of your prospect.
Finally, leasing agents also have to embrace new technological options. For example, a lot of people today are looking for virtual leasing solutions. That is where apartment video leasing can be helpful. When leasing agents are able to provide someone with a raw, real, transparent look at a potential apartment, they have the potential to increase their lead-to-lease ratio. Therefore, leasing agents have to make sure they stay on top of the latest advances in the field.
Leasing Agent Training
IF YOU ARE LOOKING FOR CONTINUING EDUCATION FOR A LEASING AGENT, IT IS A GOOD IDEA TO START WITH FREE LEASING AGENT TRAINING.
There are plenty of resources available when it comes to leasing agent training. For example, it might be a good idea to start with a leasing agent checklist. There are going to be a lot of items on this leasing agent checklist. There are certain credentials that you are going to have to acquire if you would like to be a leasing agent. In addition, technological training is also going to be an item on the leasing agent checklist. When you are looking for leasing consultant training near me, there is a good chance that this training class is going to cover social media marketing, email marketing, and numerous other critical topics.
Sales apartment leasing in training is also going to cover virtual touring. If you are an experienced leasing agent, there is a good chance that you have a lot of experience when it comes to getting physical tours. On the other hand, there are going to be several changes when you are providing a virtual tour.
For example, your prospect is only going to be able to see what is on a video screen. He or she is not going to be able to look around the room as he or she typically would with a physical tour. Therefore, you need to make sure that you take the time to line up your narration with whatever is being shown on the screen. That way, your prospect is not going to get lost while you are providing an apartment video tour. By investing in free leasing agent training, you can increase your ability to close leases quicker.
Apartment Leasing Agent Training Classes
In order for you to keep your skills sharp, it is important to invest in apartment leasing agent training classes. For example, there are free leasing 101 online classes. This is going to be great for providing someone with an introduction to apartment leasing. Apartment leasing 101 is going to provide everyone with the foundation they need to set themselves up for success in the field. On the other hand, it is also a good idea to invest in more advanced classes as well. That way, you will be able to build your skills and stay ahead of your competitors.
For example, some leasing agent classes are going to cover important topics such as video leasing. You want to make sure that you are able to place your prospective apartment in the best light possible. For instance, you may want to consider turning the ceiling fans on low to provide a sense of motion in the room. This will make the apartment feel a little bit bigger. By signing up for free leasing agent classes, you demonstrate that you are dedicated to continuously improving your skills. This will make you a better leasing agent in the long run.
Leasing Conversion Ratios
When you are trying to lease apartments, it is important for you to understand the important metrics. Often referred to as key performance indicators (KPIs), these numbers are important because they are an objective representation of your performance as a leasing agent. When you are looking at leasing conversion ratios, it is a good idea to take a closer look at a multifamily closing ratio. There are lots of people who are wondering, “What is a good closing ratio for a leasing agent?”
Even though there is no set answer, research has shown that apartment video leasing is able to double someone’s lead-to-lease ratio. As one of these smart goals for leasing consultants, apartment video leasing is able to double the rate with which someone is able to close apartment leases. For those who are trying to develop smart goals examples for leasing consultants, it is a good idea to try to increase this leasing conversion ratio as much as possible. Apartment video leasing can play a major role in helping leasing agents meet their goals. By keeping track of these important ratios, leasing agents will be able to track their performance over time.
Leasing Consultant Duties
For those who are working as a leasing agent, it is important to keep a few leasing consultant duties in mind. A leasing consultant is going to be expected to reach out to clients on a regular basis. In addition, leasing consultants will also be expected to follow up with prospects. Finally, the leasing agent’s daily checklist also has to include checking in on the competition. One of the top ways to stay ahead of the competition is to stay on top of the latest technological developments.
For those who are looking at the pros and cons of being a leasing agent, one of the major benefits is that leasing agent consultants are paid commissions on the deals that they close. If you are good at leasing apartments, then the financial reward can be substantial. In addition, leasing agents are also going to get to work with some ever-evolving technology. This includes software programs that can be helpful for providing apartment video leasing tours. Apartment video leasing allows multifamily communities to increase their interactions with prospective residents to close deals at a higher lead-to-lease ratio and close deals more quickly. Therefore, leasing agents need to make sure they take advantage of all that this technology has to offer.