Your script is only supposed to act as a guideline. There should be a list of important points that you need to mention in order to convince the person on the other end of the line to ask for more information regarding a potential apartment. Then, as he or she moves down the sales funnel, you will be able to personalize the conversation to meet the demands of that prospective resident.
In addition, there are a few other leasing consultant tips that you should note. First, it is critical to take the approach of continuing education. Focus on everything that leasing consultant training has to offer. Just as the industry has changed during the past 10 years, it is going to continue to change in the next 10 years. When you focus on continuing education, you ensure that you remain one step ahead of the competition.
Second, leasing agents also have to remember that there is no one-size-fits-all approach in the industry. Everyone is going to be looking for something different. It is important to understand exactly what the client is looking for. Then, you will be able to tailor your marketing and leasing to meet the needs of your prospect.
Finally, leasing agents also have to embrace new technological options. For example, a lot of people today are looking for virtual leasing solutions. That is where apartment video leasing can be helpful. When leasing agents are able to provide someone with a raw, real, transparent look at a potential apartment, they have the potential to increase their lead-to-lease ratio. Therefore, leasing agents have to make sure they stay on top of the latest advances in the field.