All Sales / Leasing

Take one look at today’s multifamily professionals and you quickly realize one thing — they don’t have the luxury of time. From property management to marketing to maintenance, if something isn’t quick and effective, it’s not going to work for them. The market moves far too fast for slow and complicated.  When it comes to […]

Nearly everyone working in multifamily has either seen or created a virtual tour that just didn’t quite hit the mark. It felt too…produced. Maybe it didn’t show the parts of the property the prospect really wanted to see. Or it was far too expensive an effort to not 100% hit the mark. Or, and this […]

Today’s multifamily market is constantly evolving. Because of that, the qualities of a good leasing agent must also constantly evolve and change, staying up-to-date on both consumer and industry trends. Both current and prospective residents need to trust that their leasing agents and property management teams are working with and for them. Whether it’s during […]

In the life of every multifamily community, there are seasons and cycles where the community will be looking for ways to increase occupancy. Filling units is critical to the success and profitability of the community. Not only do higher occupancy rates improve the community’s financial bottom line, but it also boosts reputation and gives a […]

Today, it seems like everyone wants the latest and greatest technology. Whatever seems like the flashiest and the most innovative must be the most effective, right? Take 3D virtual tours in the multifamily industry. These virtual tours for real estate properties are billed as the most up-to-date technology available and also claim to be the […]

When someone decides they are ready to move, they generally have a few reasons why. A new job, new roommates, upgrading to a bigger or nicer place, or just moving out on their own for the first time. The reasons are many, but also very much influence the specifics of each individual’s apartment checklist and […]

The calculator – whether in school math classes or using the calculator phone app to calculate a tip, it is something most people are comfortable with using. It’s reliable. It always gives the same experience. Great, right? Well, maybe not.  What about a particularly difficult calculation? Or what if the user has a question about […]

In today’s multifamily market, having some form of digital or virtual tour available is basically a must. To offer that effectively, most properties are looking to virtual tour software companies and products to deliver. Just a few years ago, there were only a few vendors available in the virtual tour space, or 3D software space, […]

Apartment signs. Leasing office signs. Apartment door numbers. Leasing signs. Most multifamily owners and property managers know all too well how important it can be to communicate basically everything via physical signage at multifamily communities. However, it’s surprising how often even the most basic apartment signs can be overlooked during the property design phase.   […]