All Sales / Leasing

Winter can be a tough season for those in the multifamily industry. To the surprise of, well, no one, people don’t like moving in the winter. There is snow on the ground in many parts of the country, kids are already halfway through their school year, and fewer people are changing jobs. Plus, navigating through […]

Converting a lead to a lease is by far one of the most difficult, but ultimately most rewarding, tasks for a property management team. A positive lead to lease rate means having a higher number of people actually lease an apartment compared to those that don’t – basically, how good is the team at getting […]

A picture can be worth a thousand words, but is it enough to make a prospective renter or buyer take action? Not likely. One thing today’s multifamily owners and managers have done to combat this is bring their pictures to life using 3D virtual real estate tours or 3D real estate photography. And that can […]

Apartment property management is not for the faint of heart. The demand and the pressure is always on with residents, maintenance teams, property owners, and more constantly needing and wanting something from the management. To become truly successful in multifamily property management, managers needs to hone skills that can range from chief marketing officer to […]

Give the order and I’m there. The life of military families is an predictable one to say the least. Orders and directives are given and not only must the soldier go, but more often than not, so does their family. In fact, the average military child will move 6 to 9 times during their childhood […]

One sector within the multifamily industry that has seen and will continue to see explosive growth is senior living. With aging Boomers and more and more people wanting to downsize or move into places requiring no maintenance or upkeep, the 55+ and senior living space is one that more and more owners / managers are […]

A new generation of student is working their way through the education system – Generation Z. The Gen Z demographic comes just after Millennials and is born from 2001 to current day. They are already over 25% of the US population and, by 2020, will account for a third of the US population while overtaking Millennials as […]

We’ve all heard that a picture is worth a thousand words. Well, if that’s true, how much would a video be worth? According to Forrester researchers, a single minute of video is worth about 1.8 million words. And all of those minutes of video can add up big time for marketers to the tune of 49% faster revenue […]

The way consumers interact with brands today is drastically different than the way it used to be. And that shift is due in large part to technology. Digital interfaces, online communication, and accessibility to brands via digital channels, is extremely important to consumers regardless of industry. However, at the end of the day, nothing really […]