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When you consider your loyalty to a particular brand, which brands come to mind? Nike? Apple? Rare Beauty? For these well-known brands, the reason is simple: Consumers trust them. Consumers are loyal to brands’ mission, products, or people. People root for Nike because they admire Michael Jordan. Apple fans still praise Steve Jobs for his […]

We caught up with Evan to hear why he slashed Zoom and added Realync to his robust leasing strategy, and the exciting plans he’s plotting for the future with video.

I’ve seen multifamily execute some very successful video strategies for almost 10 years now. There’s a tried and true formula for creating a high-performing video strategy, which we have our clients follow. And we’re giving it away for free — ungated. I always say video doesn’t have to be complicated to succeed. And that’s the […]

We caught up with Jacob to hear more about his wins throughout his four years with Realync, how his leasing strategy has evolved, and what his plans look like with Realync in the future.

Have Halloween movie clips and memes filled up your Instagram feed too? Hocus Pocus. Halloweentown. Scream. They’re all there, and you know what that means. People are in the holiday spirit. Not only are people consuming Starbucks’s pumpkin spice latte, but they’re also consuming Halloween content. And multifamily isn’t one to sit back and just […]

We analyzed over 900 communities to uncover how video tours and communication influences prospects to lease. It’s pretty amazing. Over 148,000+ renters interacted …

Multifamily leaders know how to get s̶h̶i̶t̶ stuff done. Through ruthless prioritization, we’ve seen leasing teams repeatedly hit their goals. Occupancy numbers, retaining renters longer, and increasing renter satisfaction, to name a few. But the one thing multifamily leaders need more of right now is qualified leads. Are we shocked? It seems silly. Most companies need […]

This post was originally published on Revyse. — I entered the multifamily industry for the first time when I joined Realync in 2016. I had just spent more than three years working for a high-growth tech startup in a totally different industry. So I spent much of my first few years seeking to understand the multifamily technology […]

Squeezing the most out of your budget as you head into the last quarter of the year takes both skill and strategy. It’s an art and something you get more efficient at with experience. I get questions like: Should I reduce spend and improve my NOI or spend some to get more leads? What should […]