One of the benefits of video tours is that they can be a cost-effective way to showcase the apartment and the community. So, won’t paying royalties to add music totally eliminate that cost-effective quality? Not necessarily. There is great, yet inexpensive, royalty free music that would be a great addition. You don’t need to use JayZ’s latest track in your multifamily videos for them to be effective.
When it comes to finding the best free real estate music, there are certain aspects that can make some better than others. What makes a track better or worse for video apartment tours? What musical qualities should you look for?
First off, think about the space, the audience and the emotions you want to create. When touring the actual apartment, stick to upbeat or ‘comfortable’ music. The best songs for real estate videos create a happy, almost carefree vibe. Mid-tempo piano and guitar music can be great for that. Equally, avoid music tracks that are too upbeat or ‘thumping’ as they can actually increase heart rates and instill more of a stressful tone and sentiment instead.
Then, when showing more of the community, think of music with a more sweeping tone. For example, the best music for real estate drone video showcasing the community would evoke thoughts of wide open spaces.
What’s most important is to think about who you’re communicating with and what they want. For community amenities like the pool, spa or gym, more of an uptempo vibe would work if the target audience is looking for a social scene. However, perhaps a more zen track would be better if the audience is craving an oasis from their busy, day-to-day lives.