One of the most popular types of virtual tour software on the market is 360 virtual tour software. And it’s for a good reason! 360 virtual tour software helps a multifamily property turn leads into leases. As a marketing tool, 360 virtual tours and 3D virtual tours have so much to offer.

A well-done 360 virtual tour on a website or listing page can help spark that initial interest or help your multifamily property stand out from a crowded market. Furthermore, as a multifamily marketer, you could put a beautiful overview tour on a social media page which can certainly get a prospective renter’s attention.

However, when it comes to your 2021 leasing strategies and beyond, you should consider providing multiple touring options for prospective renters. Let us explain.

360 and 3D Virtual Tours

The question is where do 360 and 3D virtual tours fit? Both 360 and 3D virtual tours for real estate definitely have a place in the multifamily real estate lead-to-lease funnel. How we’ve seen people utilize 360-degree tours is by pairing them with unit-level video tours. Meaning, you pull prospects into the funnel with a 360-degree tour then you seal the deal with an actual video of the specific apartment prospects were interested in. Yup. 360-degree tours + unit-level video tours = a winning leasing strategy.

360 virtual tour software creates a unique experience for prospective renters. They are a fantastic top-of-funnel marketing piece. On a website or listing page, they are exactly what you’ll need to convert a simple website visitor into an interested lead. That conversion is critical to engage with a prospective renter. These types of tours are often well-done and highly produced marketing pieces. Again, they are great to use on a website or in social media channels. They appeal to the general public and allow visitors to get an idea of the property’s vibe. Visitors can get enough information from these types of virtual tours to know if they want to engage further, to take the next step in the process.

And that’s what they are supposed to do. Virtual tour equipment and 360 and 3D virtual tour software are great marketing tools. As a lead generation tool, they are top notch. Once that lead is in the door, a more personalized version of virtual tours need to come into play. 360 virtual tour software or free 360 virtual tour software can still provide that for some prospects but it’s important to remember prospects want options. So DIY virtual leasing technology can help provide another tour option. With this type of technology, you can provide real, transparent, and personalized virtual tours.

Virtual Leasing Technology

360 virtual tour software is a great marketing tool for websites and listing pages and will certainly get someone interested in the property. 360 virtual tours aren’t generally covering each unit. Again, that’s why you should consider an all-in-one platform that allows for 360-degree tours and DIY video tours. Video tours convey a sense of authenticity and detail.

Why is that trust factor important? Wouldn’t the best 360 virtual tour software give you a product that could do the same thing? 360-degree virtual tours can build trust with prospects—and they do! However, we feel you should get even more granular and add unit-level video tours to the entire apartment search experience for prospective renters. Trust and transparency is not only what converts leads to a signed lease, it is what makes them satisfied with the experience.

Prospective renters want to see their exact unit, ask their questions and want answers. That can mean a series of pre-recorded tours selected specifically for the interests of the prospective resident. You could even go the route of a live video tour, a video tour component to accompany an in-person tour, or a combination of both.

See our top 2021 marketing video ideas

Your property and leasing team needs to be equipped to give your prospects the type of tour they want, when they want it, and personalized to their unique wants and needs. That’s the 2021 leasing strategy your team needs. 360 and 3D virtual tour software have a place as a strong, top-of-funnel marketing tool. So look for the best virtual tour software to meet the requirements needed for a full virtual leasing strategy like Realync.

360 virtual tour software can do a lot for a multifamily community. So why not have Realync Studios record your 360-degree videos for you? You won’t even have to lift a finger.

So, how DOES a 360 virtual tour fit into a leasing strategy in 2021 and beyond? A combination of Realync, our support, and video tours.

Get In Touch!

Close more leases, market more effectively, engage with residents and, as always, keep it real. Do you have a question or suggestion? Or want to learn more about what you read? Email us at We’d love to hear from you!