This could include metropolitan apartments. While cheap apartments for rent can be helpful, apartments located in a large city tend to be more expensive. If you are trying to market apartments in the middle of a city, there are several important points you need to keep in mind.
First, you need to emphasize the location. Many people are going to be frustrated when they take a look at the price of a metropolitan apartment in a major city. Therefore, you have to do everything you can to convince them the apartment is worth it. For example, you need to focus on the location of the apartment. Emphasize that it is within walking distance of many shops, restaurants, and job opportunities (if it is, of course).
Then, you need to do everything you can to separate yourself from the competition. Even though many apartments are available in the downtown area, there should be a few reasons why people should live in your multifamily community instead of another option.
Finally, even though your occupancy rate might be very high, you need to do everything you can to show a potential resident what their vacant unit might look like. This is another area where video leasing can be helpful. A lot of multifamily communities do not yet offer this, so this is one of the best ways for you to set yourself apart. In addition, if you can showcase what your multifamily community looks like through a virtual tour, you will have an easier time convincing someone to sign a lease with your community.
If you would like to get the most out of your video tour, you need to use live or pre-recorded video tours at the bottom of the sales funnel. Even though 3D and 360 virtual tours can be helpful at the top of the sales funnel, this will not work at the bottom of the sales funnel because people need to see the exact unit in which they will be living.