Jess started the tour in the clubhouse and then proceeded to walk to the apartment unit so that the prospect could see the parking lot, landscaping, mailboxes, and other community features. Upon arriving at the apartment, Jess was able to ask her prospect what she cared most about and was interested in seeing inside the unit. Discovering that her prospect cared most about the kitchen, Jess was then able to tour the unit with a focus on what mattered most to her prospect – all while building the relationship and showing exactly what she was interested in seeing.
Jess had this to say about personalizing the Realync tour for her prospect, “I feel like a lot of the time when touring, leasing agents will show what they believe people will want to see instead of taking the time to get to know the prospect and figuring out what’s important to them. They want to see what they want to see.”
Following the tour of the apartment unit, Jess continued the Realync live tour and showcased all of the amenities before completing the tour back at her desk in the leasing office. By that point, her prospect had seen all that she needed to and was ready to sign! The total time to close? 22 minutes!
Prior to Realync, Jess and the Springhouse team tried to use Facebook Live. They also tried to record their own videos for prospects, but nothing proved as easy and effective for showcasing their property to prospective residents as Realync. And nothing has proven a faster ROI for their team, either. Less than 24 hours after launching Realync at Springhouse, the team had a new lease signed!