All Multifamily

Give the order and I’m there. The life of military families is an predictable one to say the least. Orders and directives are given and not only must the soldier go, but more often than not, so does their family. In fact, the average military child will move 6 to 9 times during their childhood […]

One sector within the multifamily industry that has seen and will continue to see explosive growth is senior living. With aging Boomers and more and more people wanting to downsize or move into places requiring no maintenance or upkeep, the 55+ and senior living space is one that more and more owners / managers are […]

A new generation of student is working their way through the education system – Generation Z. The Gen Z demographic comes just after Millennials and is born from 2001 to current day. They are already over 25% of the US population and, by 2020, will account for a third of the US population while overtaking Millennials as […]

When most multifamily professionals hear video, they typically first think of marketing. It’s the known association that video is a marketing tool and makes sense why that’s where people’s minds would go first. And, by now, most communities and multifamily professionals are well versed on the power of video for those marketing efforts — especially […]

We’ve all heard that a picture is worth a thousand words. Well, if that’s true, how much would a video be worth? According to Forrester researchers, a single minute of video is worth about 1.8 million words. And all of those minutes of video can add up big time for marketers to the tune of 49% faster revenue […]

The way consumers interact with brands today is drastically different than the way it used to be. And that shift is due in large part to technology. Digital interfaces, online communication, and accessibility to brands via digital channels, is extremely important to consumers regardless of industry. However, at the end of the day, nothing really […]

Talented on-site leasing teams are worth more than their weight in gold. They connect with residents, solve problems—often before they even BECOME real problems—and keep the communities running at a productive, profitable, and happy hum. However, even the very best on-site teams can leave gaps and holes and opportunities for mistakes, imperfections, and inconsistencies to […]

The multifamily industry is a constantly evolving space. What was once popular and effective ten years ago is (or should be) a relic with today’s leasing professionals. And one of the biggest catalysts for this change, and the catalyst for change in every other industry, is technology. For the real estate industry, technological advancements have […]

Read any article about marketing trends, best ways to reach target audiences, or differentiating from the competition and video is the one thing they will nearly all have in common. And for good reason – video works! It can be one of the best and simplest weapons for marketers to deploy. However, before jumping on […]