In just 3 short months the Railyard pre-leased 10% of their 208 units before providing a single on-site tour. While some units leased because they are uniquely desirable due to view or location within the building, at least half of the Railyard’s applicants stated that they likely would not have leased so early in the process without a video tour.
Rachel says, “Since we are able to see how many times a video is watched, I can see that prospects and applicants watch the video many, many times, likely to figure out furniture placement or to show to friends and family. I love that they are excited about their new place and that they can share that excitement with others. The Realync videos have enabled me to capture that early interest and ensure that I didn’t lose prospects because they couldn’t tour yet.”