The Remy implemented Realync to create and host video tours enabling their dream of taking the normal in-person open house to completely virtual in a convenient, professional, and effective way. The Remy found Realync as an easy and convenient fit for its overall marketing strategies. Martin pleasantly pointed out that this first virtual open house cost next to nothing in additional expenses – only staff time.
“Had we done an in-person open house, we would have had to spend money for food and decorations,” Martin says. “Typically, for these events, we’d have about 15 prospects show up. We got 51 virtually!”
The apartment community mimicked “The Price is Right” game show – calling it, “The Remy is Right” — complete with theme music and the oversized name badges contestants wear on the popular televised game show.
The Remy hosted the live virtual tour open house with Lindsey De La Cruz, a member of the leasing team, as the “tour guide”. Lindsey greeted the viewers outside the community’s front door, then proceeded to conduct a friendly and up-beat walking tour of the main lobby area. She then walked to other parts of the community, including one of the community’s 75 apartment-home floor plans and amenity areas. Staff members were stationed strategically throughout the property, such as amenity areas, to provide further context and additional information.
To market the event, The Remy invited anyone who it was prospecting through its Instagram, Facebook and other channels during the past nine months.