A great virtual tour needs an expensive real estate virtual tour camera! 

Wait…that’s not right. 

How about this. A great virtual tour can be shot using nothing more than the device in your pursue or pocket!

Ahhh..much better. 

It’s true. You don’t need to run out and buy a ton of extra equipment just to shoot a good virtual tour. Using just your smartphone or tablet and the right virtual tour software, you can blow all the highly produced, expensive 360 or 3D virtual tours out of the water when it comes to lead-to-lease conversion. So, don’t go searching for the best 360 camera of 2020 just yet. At least not before you finish reading. 

Let’s take a closer look at how your mobile device can be the perfect real estate virtual tour camera for all your leasing needs. 

Times, and Phones, They Are A-Changing 

The mobile phones and other devices we use today are a far cry from the phones we used five, or even three, years ago. Those advancements include everything from superior speed and clarity to high-level camera and video technology. Smartphone manufacturers have leveraged scale in order to provide the world with incredibly inexpensive super cameras that fit in the palm of our hands. So, take a minute before you go out and spend your marketing dollars on a 3D camera for real estate. Or before you Google the best 360 camera for real estate virtual tours. Why? Because your smartphones can actually do all of that and do it in a way that gets prospective residents interested and engaged.  

Benefits of Using Mobile Devices 

When it comes to real estate virtual tour cameras, it doesn’t get easier than a mobile device. It’s true – even compared to the easiest 3D camera and the most expensive professional virtual tour camera. For starters, your smartphone is a much less expensive option than most any other virtual tour camera. Just look up the costs of the best 360 camera for real estate in 2019 or even best 3D camera for real estate 2020. There is no comparison. Not only that, but by using a smartphone, you’ll not only always have your virtual tour camera on you, but you’ll have a much more versatile tour creator as well.

Your smartphone is an incredible tool for any real estate professional. With the right add-on, you can capture 3D virtual tours and 360 virtual tours. Without any additional equipment besides the best video leasing platform (*ahem* Realync), your smartphone or tablet can empower live video tours or DIY pre-recorded videos. And those two options are able to do something that 3D and 360 tours simply cannot…instill trust and transparency into the leasing or sales process. Live video tours keep the human element front and center in the process, which is essential for trust and conversions. 

The Right Platform Plus the Right Device 

It may feel like there are a lot of virtual tour hosting companies. And there certainly is no shortage of options when it comes to 360 or 3D virtual tour offerings. But when it comes to virtual leasing solutions that aren’t top of funnel assets that sit on your website, but instead position your leasing team front and center in front of prospective residents, the air is thin. There’s only one solution that is purpose built for real estate touring that enables live video tours and open houses to put your onsite team on the front line of connecting with prospective residents to showcase your space. And the best part? All it takes to host these virtual leasing experiences is a smartphone or tablet and the Realync video leasing solution. 

You may be questioning why to use Realync when you can FaceTime or Zoom or just record videos using your iPhone. The short answer? None of those options are built for multifamily touring, Fair Housing compliant, integrated into your systems, or cloud-based for simple sharing and collaboration. At the end of the day, empowering onsite leasing teams to do what they do best and connect with prospective residents to showcase your property, build the relationship, and instill trust into the process without the physical touring requirement is what will get deals done.


So you’ve got a less expensive piece of equipment AND a better platform AND increased conversion rates? It sounds like you’re in a winning situation. 

You have a choice in all this. You can invest in a high end real estate virtual tour camera, but why would you? With just your smartphone, Realync and your own sales prowess, you have all you could need to start calling those prospective residents new residents. 

If you have questions about virtual leasing and virtual touring, please do reach out. Our team is here to help answer questions and educate on all of the valuable ways that video leasing can impact your team.

Until next time…keep it real!