By now, most multifamily real estate properties are offering some form of virtual tours. Some may have invested in an expensive virtual tour company. However, what most leasing teams don’t know is that they can actually create high-quality virtual tours with what they already have in their pockets – their mobile phone.
When you’re looking at how to make a real estate video tour with just an iPhone, there are two foundational rules: Don’t overcomplicate it and make sure you have the right technology to be successful.
Don’t Overcomplicate It
User-generated content is everywhere. It’s simple to make and it can be hugely effective. When you open up Facebook, Instagram, or any other social platform, you’ll notice video is pretty popular. Video posts receive a 6.13% engagement rate – almost two times more than the overall average engagement rate.
Most of those videos are created using an iPhone, an Android, or any mobile device handy. So, when you’re looking for how to make a virtual tour with an iphone, how to make a virtual tour with an Android, or really how to make a virtual tour with any mobile device, don’t overthink it.
Today’s technology has equipped consumers to be their own videographers and photographers. For multifamily, teams can create video clips that are high quality, and they can do it quickly. That is due, for the most part, to a few things. Certain technology allows leasing teams to shoot, edit, and share videos from their phones. In addition, most people are already comfortable with creating and sharing content this way for personal reasons (i.e., posting on Facebook or Instagram).
Today, we live in a world where people are used to being able to use their phones to create and engage with video. That is also true for prospective residents who are becoming comfortable with virtual tours for real estate as a touring option. However, leasing teams need to be mindful of a few things. While it may seem easy to just shoot a video on your phone then send it to a prospect, this could cause issues. The video hosting platform needs to be WCAG and Fair Housing compliant. You’ll need the right technology, like Realync.
The Right Technology
While creating videos on an iPhone is easy, doing so with a business purpose requires a different set of needs. Creating real estate video tours with a mobile device needs more thought, planning, and compliance. Just knowing how to create a virtual tour on a mobile device is only part of the battle.
Leasing agents can’t just pull a mobile device, point it, shoot some video on a native app and send it to prospects or residents. To know how to make a virtual tour video that will be successful, you need the right technology. It’ll make it easy, functional, and effective.
What does that mean? Well, for starters, there should be additional functionality that makes it easier to create, edit, post, and share that video with prospective residents.
There should be easy integration of your community and company brand compliance. Make sure the virtual tour has all of the appropriate property and company logos, the right fonts, colors and adhere to the look and feel of the brand overall. It should align with the brand experience a prospect has when visiting the website, browsing the brand’s social media platforms, and their marketing materials in general. It should serve as an extension of the brand and community. That’s a critical part of how to make a real estate video tour.
It should have the level of compliance necessary with leasing. That means all virtual video tours created with an iPhone, Android or any mobile device should display key compliance factors. They should adhere to Fair Housing and the Americans with Disabilities Act (ADA). Videos should display those necessary logos and disclaimers.
The videos should also follow Web Content Accessibility Guidelines (WCAG). Basically, following these compliance requirements ensures any individual, regardless of circumstance, can take away the message, point, and purpose of the video. They can feel confident that the property is welcoming and accessible to all.
Virtual Tour Software
Real estate teams don’t have to invest in top real estate virtual tour software or the best virtual tour app for iPhones to see success. Leasing teams can create virtual tours with just a mobile device that are impactful and effective.
Knowing how to make a real estate video tour with just an iPhone isn’t difficult with the right technology. And it doesn’t have to be complicated to start closing more leases, engaging with residents, and seeing success with video tours.
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