It seems as though every multifamily property group has gotten the memo that apartment video tours are a must. While that’s a great thing for prospective residents, it means leasing agents need to do more to stand out.
Having a single 360 or 3D apartment tour available on your homepage is a great, top-of-funnel way to get someone interested in learning more about your property. But, it’s not going to be the leasing tool you need to get a prospect to sign on the dotted line. If you want that sort of power, you’re going to need to put a little more.
To level up and amplify your apartment video tours, it will take some effort, yes, but you don’t need to overcomplicate it. It boils down to creating videos that will resonate with your audience and have some fun along the way. Here’s what we mean.
Create Apartment Tour Videos that Matter
As we said, a single apartment video on a website just isn’t going to cut it. If you want to amplify your apartment video tours, you need to create video tours that convert leads into leases. That means going beyond having a single marketing-focused video for your video tour.
It means creating unit and floor plan-specific video tours. That’s one of the number one tips for how to make a virtual tour. Why? Because today’s prospects want to see the exact unit, or at the very least floor plan, they’ll be living in. Make sure each unit and floor plan has its own video walkthrough available. That can be done live if the unit is clean and unoccupied. Or you can do a pre-recorded video during the apartment turnover process. Maybe consider creating pre-recorded videos of each unit as they become available.
Creating these pre-recorded videos for your video library means you’ll be able to quickly show a prospect their exact unit, move-in ready, whether it’s currently occupied or not.
It also means creating amenity-specific video tours. Again, these can be live or pre-recorded videos in your apartment tour library. That way, you can pull together a playlist for a prospect. Make sure you customize the experience to cater to that prospect’s interests and preferences. Want to see the pool and gym space? No problem. How about the quiet community areas in the lobby? Done.
If you’re looking to amplify your apartment tours, you need to show prospects exactly what matters to them. On top of that, you’ll need to be a part of the process. You’ll have to answer their list of questions either in real-time in a live tour or if you watch pre-recorded tours together or as a follow-up after the prospect’s video viewing. Be sure to let your personality come through and make videos that are interesting and engaging.
Create Apartment Videos that Prospects Want to See
If you’re looking for best practices for virtual apartment tours that will really take things up a notch, here you go. Be a part of the video and be personable, transparent, and real. These are things you’ll hear a lot from us. That’s because they work.
If it’s a pre-recorded tour, narrate what prospects are seeing, do a voiceover calling the prospect by name, and pointing out specific parts of the unit they’d be interested in. If it’s a live tour, make sure to treat it as an in-person tour. Answer questions and invite conversation throughout the tour. Make it as fun as you can.
For example, if you’re showing the pool, share an anecdote about a community pool party or event that was previously hosted there. Not only will that show them the area, but also shows them a little about what the community is like. Virtual apartment tour tips like these will create a fun, engaging video tour that will definitely enhance the experience.
At the end of the day, if it’s quality content that you would click with, it’s likely content your audience will click with. After all, the leasing team is a key part of the video experience and you’re that representative.
For more tips on how to create powerful apartment video tours or marketing videos that will convert leads, this playbook will help teams amplify their video marketing strategies.
Get In Touch!
Close more leases, market more effectively, engage with residents and, as always, keep it real. Do you have a question or suggestion or want to learn more about what you read? Email us at firstname.lastname@example.org. We’d love to hear from you!