Initially, 7SEVENTY7 implemented Realync in order to effectively pre-lease during construction at the beginning of May 2018. To kick off this process, Realync came onsite to train the 7SEVENTY7 team and showcase best practices in implementing video into the team’s marketing and leasing strategy.
According to Lydia Koenig, 7SEVENTY7’s Sales and Marketing Associate, “Within a few hours, [the team] knew how to use the Realync app. We knew how to take videos. And we were already uploading and sending them to prospects that very same day. It was a really, really great training experience.”
Armed with video and training, the 7SEVENTY7 team began sending links to prospects and scheduling live sessions and tours. The team leveraged the pre-recorded and live video tour functionality to showcase the unique floor plans, amenities, finishes and fixtures.
“Realync really helped us go into these homes that were under construction and show our prospective residents what these future homes might look like,” said Kyle Kunz, Assistant Property Manager.