Speedy Rewards (Speedway gas station) is my favorite rewards card. It’s totally silly, but I use the points to get my kids’ Speedy Freeze’s in the summer (have you even lived until you’ve mixed all the flavors in one cup?) However, here’s the thing with Speedway: I’m just a customer to them. Yes, some marketing person or executive revenue officer pretends to care if I repeatedly shop at Speedway, but the guy working behind the cash register probably doesn’t. He scans my Speedy card, crumples up the receipt and barely grumbles thank you before my kids and I bounce out the door. Does he care if I get a Slurpee from 7 Eleven next time? Nope. Does he care how my day has been and if that impacts how much I enjoy my Freeze? Nope. Does he follow up with me next week to see if I want another Freeze? Sure doesn’t.
A Client Success Team
Have you ever noticed that our success team here at Realync is a client success team? Not a support team, and certainly not a customer team. That’s intentional. We want you to love Realync and use it every day. Why? Because we know video can make your leasing life easier. We absolutely care that you are short staffed and just trying to survive the day. We care that it’s rent week, or it’s variance report day, or that your residents are grumbling about something you can’t control. We take all of those things into account when we reach out to you, offer suggestions, and host our meetings and trainings.
Is There Really a Difference?
Bottom line? A customer is simply someone who buys a good or service. It’s a transactional relationship, a one-time exchange and that’s it. The most a company receives from a customer is payment and on occasion, a recommendation. For the customer? Just the offering that the good or service provides.
Clients, however, involve a more personal relationship. While a customer purchases a good or service at face value, a client seeks and uses professional advice. It’s an ongoing relationship. A client’s success is our success. Our client’s disappointment is our disappointment. It’s an ongoing partnership that provides continual value both ways.
Let our client success team do the heavy lifting for you. Our job is to find the most effective, simple way to communicate with and reach your current and prospective residents — day in and day out. After all, it’s much better to work smarter, not harder. Let us help you!
Multifamily is all about the Relationships
I learned at the very beginning of my multifamily career that we’re not working with apartment complexes, instead we’re working with multifamily communities.
You don’t rent to tenants, you rent to residents.
You don’t rent units, you welcome your residents home.
You work hard every single day to create an environment that inspires, nurtures, and welcomes those who choose to live in your community. We want you to experience the same thing when you’re using Realync and interacting with our team.
Let Us Help You
At Realync, one of our core values is that we keep it real with our clients. And it’s our hope that since you know that we care, you will do the same. Let us know how things are really going. No seriously, how they are actually really going.
We want to partner with you to make a video strategy that makes sense for you, your community, and your residents. Most things work for a lot of people, but not all things, and we’re here to find the right strategy that works best for you.
Until next time, I recommend blending blueberry with cherry, and keeping it real.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
