The sudden installments of social distancing and remote work put in place due to the COVID-19 pandemic in 2020 left many leasing professionals questioning how they’ll continue to do their jobs. However, multifamily professionals responded quickly. Leasing teams increased resident communication, and pivoted to virtual leasing and remote management almost instantly. And well, it was the right move.

The adoption of virtual leasing and the explosion of technology, in general, was hard to ignore in 2020. So much so, we are revealing Realync’s 2020 statistics to show just how much virtual leasing grew and isn’t slowing down.

Virtual Leasing Tools

Virtual leasing wasn’t unheard of prior to the COVID-19 pandemic. Virtual leasing tools have been around for many years. However, apartment communities in the industry that had not previously implemented virtual leasing software were forced to do so in the wake of the pandemic. And guess what? They love it! Virtual leasing tools allow leasing teams to market their properties more effectively, close leases faster, engage with residents and streamline their operations. All with one platform.

Learn more about how virtual leasing works

Realync 2020 Growth

2020 was a big year for the adoption of virtual leasing and an even bigger year for Realync. In just four months, Realync’s user base tripled and the volume of live video tours hosted on the Realync platform increased 11,000%. As a result, our team grew 4X in just 6 months. Check out the story about our growth here.

We are beyond excited to share the details about just what that 2020 growth looked like by the numbers:


Multifamily Virtual Leasing Platform

For some, the adoption of virtual leasing was no longer a consideration, but rather a necessity amidst the COVID-19 pandemic. And if you’re questioning whether or not it’ll stick around post-pandemic, the answer is “yes”. The adoption of virtual leasing has allowed leasing teams to be more effective and efficient at what they do. Given the 2020 virtual leasing statistics, we believe this is an affirmation that teams made the right decision to embrace virtual leasing tools, such as Realync.

Get In Touch!

Realync is the leading virtual leasing and engagement platform for the entire resident lifecycle. Your team can leverage live and pre-recorded video to connect with prospects and residents. Do you have a question or suggestion? Or want to learn more about what you read? Email us at We’d love to hear from you!