COVID-19 hit as a global pandemic in early March of 2020. Companies of all shapes and sizes from airlines and hotels to manufacturing facilities were being forced to implement work-from-home policies, minimize workforces to cut operating expenses, and more. With health officials and US leaders encouraging everyone to participate in “social distancing”, Buckingham’s CityWay needed to find a solution to continue leasing apartments during the pandemic.
Prior to using Realync, CityWay had used a virtual reality program, Google Walking Tours, and 3D floor plans during their lease up. This made it possible for CityWay to “walk” prospective residents through spaces that hadn’t opened yet.
With over 40 floor plans, only having virtual reality tools for two different unit types was simply not enough. Implementing Realync allowed CityWay to record every single unit type on their property and instantly share their tours with prospective residents via email, via a link on their website, and in many other ways.
“We were extremely lucky to be able to quickly launch Realync in the beginning stages of the pandemic so we consider ourselves ahead of our competition when it comes to virtual shows,” says Ashley Parker, Senior Property Manager at CityWay.