Student Housing Marketing Plan to Hit Occupancy Goals Quickly

Student Housing Marketing Tactics

Leverage Social Media
Social media is a powerful tool for student housing marketing. Use social media platforms like Facebook, Instagram, and TikTok to engage with students and showcase your property’s unique features. Share high-quality photos and videos, create engaging content, and run targeted ads to reach your ideal audience.

Realync offers the creation of specific video types to meet your needs whether you are sending content via email or text, sharing via a QR code around campus, or posting to social media. Sharing your video in different ways through our platform allows you to track what is working and what’s really working so you can focus in on your specific community goals.

Student Apartment Marketing Campaigns

Implement Referral Programs
Referral programs can be an effective way to generate leads and increase occupancy rates. Encourage current residents to refer their friends and classmates to your community by offering incentives such as rent discounts, drawing entries for a giveaway, or gift cards. You can even make a video detailing the ins and outs of your referral program to send to all new residents!

Host Events and Promotions
Hosting events and promotions is a great way to generate buzz and attract potential renters to your community. Consider hosting events such as move-in specials, themed parties, and open houses (these can even be done virtually to save time and money!). These types of events can create a sense of community and showcase your property’s unique selling points!

Host Virtual Live Tours

Marketing Tools for Student Rental Market

By following these tips, you can create a marketing plan that helps you hit your occupancy goals quickly and efficiently, while keeping your existing residents happy and ready to provide those positive reviews online. Remember to track your results and adjust your strategy as needed to achieve optimal results.

Realync and Student Housing
There are specific nuances to the student housing market and Realync can help you be adequately prepared for them over your competition! When you know that turn season is always tight, you can create content that allows you to better educate residents that are moving out and even prep your team internally! We have found that sharing community expectations and updates via video engages many more residents (for student housing, specifically) than a traditional email or physical packet of information. Record complete and accurate information in a fun way just once and then use it over and over again!

How Video Technology Works for Student Housing