Student Housing Marketing Plan to Hit Occupancy Goals Quickly

Continue reading below to get an effective student housing marketing plan designed to swiftly achieve your occupancy goals. Learn how to attract and retain renters in the student rental market.

Subscribe to the Realync newsletter to learn more about improving the performance of your communities!

Subscribe to Our Newsletter

How to Sell Student Accomodation

Looking for ways to increase the occupancy rate of your student housing property quickly? A well-crafted student housing marketing plan can help you achieve your occupancy goals in no time. Check out our student housing marketing ideas to attract more renters to your property faster and reduce vacancies.

Give Students What They Expect — Immersive 360 Video Tours

Student Housing Marketing Ideas

Develop a Strong Brand Identity
Creating a strong brand identity is crucial in student housing marketing. Your brand identity should reflect your property’s unique selling points, such as its location, amenities, and community vibe. Your brand identity should be consistent across all marketing channels, including your website, social media profiles, and promotional materials. Use video tours to emphasize your brand and show off those selling points!

Create an Experience
Searching for a new home can be overwhelming and exhausting. The service you provide to both prospects and residents can make or break your community’s reputation. Meet renters where they are with the information they have (or may not have) and surprise and delight them in your written and verbal communication. Go the extra mile and send a video explaining the application process with roommates involved, standards at your community, etc. Those ever-involved family members will love it. 😉

Student Housing Marketing Hub

Optimize Your Website
Your website is the hub of your student housing marketing plan. Make sure your website is optimized for search engines and mobile devices, as many students search for housing options on their smartphones. Your website should be user-friendly, visually appealing, and provide all the necessary information about your property, such as floor plans, pricing, and amenities.

Realync Journeys provides a website plugin where you can create customizable, video-based journeys that are available 24/7 to website visitors. This guided experience on your website will increase average time on site for website visitors, click-through rates, and the quality of leads. The result? Converting more leads!

Guide Your Prospects With Realync Journeys

Student Housing Marketing Tactics

Leverage Social Media
Social media is a powerful tool for student housing marketing. Use social media platforms like Facebook, Instagram, and TikTok to engage with students and showcase your property’s unique features. Share high-quality photos and videos, create engaging content, and run targeted ads to reach your ideal audience.

Realync offers the creation of specific video types to meet your needs whether you are sending content via email or text, sharing via a QR code around campus, or posting to social media. Sharing your video in different ways through our platform allows you to track what is working and what’s really working so you can focus in on your specific community goals.

Student Apartment Marketing Campaigns

Implement Referral Programs
Referral programs can be an effective way to generate leads and increase occupancy rates. Encourage current residents to refer their friends and classmates to your community by offering incentives such as rent discounts, drawing entries for a giveaway, or gift cards. You can even make a video detailing the ins and outs of your referral program to send to all new residents!

Host Events and Promotions
Hosting events and promotions is a great way to generate buzz and attract potential renters to your community. Consider hosting events such as move-in specials, themed parties, and open houses (these can even be done virtually to save time and money!). These types of events can create a sense of community and showcase your property’s unique selling points!

Host Virtual Live Tours

Marketing Tools for Student Rental Market

By following these tips, you can create a marketing plan that helps you hit your occupancy goals quickly and efficiently, while keeping your existing residents happy and ready to provide those positive reviews online. Remember to track your results and adjust your strategy as needed to achieve optimal results.

Realync and Student Housing
There are specific nuances to the student housing market and Realync can help you be adequately prepared for them over your competition! When you know that turn season is always tight, you can create content that allows you to better educate residents that are moving out and even prep your team internally! We have found that sharing community expectations and updates via video engages many more residents (for student housing, specifically) than a traditional email or physical packet of information. Record complete and accurate information in a fun way just once and then use it over and over again!

How Video Technology Works for Student Housing

shapes shapes

Ready to Get Real?

Accelerate Leasing

  • icon
    Speed Up Lease Up

    by providing construction updates and showcase your space without having to do hard hat tours.

  • icon

    by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.

  • icon

    when you receive notifications when prospects are viewing videos to cater your follow up.

  • icon

    by removing roadblocks and barriers in the leasing process.

  • icon

    by making it a breeze for out-of-market leads to choose your community.

Improve Community Engagement

  • icon

    via pre-recorded videos by linking via social media or internal apps.

  • icon

    by creating maintenance videos.

  • icon

    by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.

  • icon

    because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.

More Than Software

  • icon
    Virtual Training

    is available for every property utilizing Realync.

  • icon
    Make your video efforts consistent

    with one set, standardized process and platform.

  • icon

    across your entire portfolio.

  • icon
    Partner with the Realync Team

    to create a personalized training program to be rolled out across all properties.

  • icon
    Are you Ready to Get Real?

    Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!

    Request a Demo