Join Us for a Live Virtual Event On How to Enhance the Renter Experience With AI Tactics
Sign up

How Self-Guided Apartment Tours Compare to Video Tour Experiences

A self-guided tour is where a prospect navigates around your community without an on-site team member. A video tour experience is an authentic look into the entire space via video and a prospect can ask questions in real-time.

Continue reading below to learn more about touring options. If you found this information helpful, subscribe to the Realync newsletter to learn more!

Subscribe to Our Newsletter

Self Guided Apartment Tours

If you are looking to increase your conversion rate, you are probably looking for strategies to get as many people into your building. Your multifamily community has a lot to offer, and you need to let everyone know about the beautiful homes you have available. Unfortunately, because your leasing agents are busy, they may not have time to give tours to everyone. As a result, you might be thinking about self-guided apartment tours.

Even though self-guided apartment tours have become popular during the past few years, they are not always the best option to help you increase your occupancy rate. Even though many people are looking for a self-tour now, you need to make sure you provide your prospective residents with plenty of options available. Your leasing agents still have a lot to offer, and they might not be involved in the process if you provide prospective residents with self-guided tours. If the leasing agent is not there to answer many questions, you could be leaving possible conversions on the table.

Therefore, you need to understand all the options you have available. You need to think about what your leasing agents can do for you, how you can keep your leasing agents involved, and create a convenient option for prospective residents who are looking for an opportunity to learn more about your community.

With all of this in mind, it is important to take a closer look at the benefits and drawbacks of self-guided apartment tours. Then, you should be familiar with the alternatives you have available. That way, you can increase your occupancy rate, maximize your conversions, and generate more revenue for your multifamily community.

Self Guided Apartment Tours Near Me

During a self-guided tour, prospective residents will have an opportunity to take a tour of a multifamily community, condo, or single-family home without waiting on a leasing agent.

For example, they may use a mobile application to look at the self-tour homes for rent in Indianapolis that are available. Then, they can reserve a time, show up at the house, and take a tour on their own. Usually, there’s a code that a person is going to use to get into the home. However, that code will probably only be available for a few minutes. Then, they will look at the property, see corresponding information that tells them information about certain homes or units, and lock up when they are done.

There are a lot of advantages of self-tour apartments near me. For example, individuals do not necessarily have to wait for a leasing agent to give them a tour. Therefore, they will have the opportunity to take a look at the property without having to get their schedule to line up with that of a leasing agent. Furthermore, they can take a look at the property at their own pace. This allows them to take in everything about the property adequately.

Even though this has become a popular option during the past few years, several drawbacks exist to providing self-guided tours. It is important to be familiar with the benefits and the drawbacks so you can see if this is truly the right option for your multifamily community. What are some of the disadvantages of offering self-guided tours to a prospective resident?

Self Tour Homes for Rent Near Me

If you decide to offer self-tour homes for rent near me, you will probably do so through a self-tour homes app.

This is a mobile application that you will use to communicate with prospective residents regarding available tour times. Then, they can come and take a look at your self-guided tour rental homes, seeing if it is right for them.

There are several drawbacks to this process. First, there will not be a leasing agent available to answer questions. The vast majority of people will have questions when they are taking a look at a potential home. They will want to have those questions answered before they decide to sign on the dotted line. If you are not available to answer those questions, they may decide to move on to a different property, which causes you to miss out on a potential conversion.

Second, if there is nobody with them as they look at the home, this creates a security concern. Even though you might ask them to stick to the tour route, they are not necessarily going to do so. You need to prioritize the safety and security of the people who currently live in your community. If you have random people signing up to take a tour, you may not know anything about them, creating a significant safety risk. They may hassle the current residents, steal items, and share information with other people, creating additional vulnerabilities.

Finally, you will not get the opportunity to show a prospective resident the exact unit in which they might be living. They will probably take a tour of the model unit, but it is unlikely they will be able to see the exact unit they might be purchasing. Most people will want to see the physical location where they will be living before they decide to sign on the dotted line. If you really want to maximize your conversion rate, then you need to find ways to get prospective residents to see the exact location in which they will be living. This is why it is important to go with live virtual touring software to connect a leasing agent with a prospective resident.

Self Guided Home Tours Near Me

If you are thinking about taking advantage of self-guided home tours near me, setting this opportunity up properly is important. For example, you may be taking a look at the Zillow self-tour option as a model for your own self-tour homes near me. You need to make sure you have an application that provides the right information, is reliable enough to provide a strong security code, and finds a way to connect prospective residents with a leasing agent if they have questions and concerns.

This can be a bit difficult, which is why it might be better to take advantage of video tours and in-person tours. There will always be a place for in-person tours. If someone is willing to take the time to drive to the physical location of that property, you may want to pair them with a leasing agent who can walk them through the process and answer their questions. You may also want to take advantage of a video tour option, including virtual tour apartment software. That way, someone can still interact with a physical leasing agent without having to drive to the property.

Self Guided House Tours

Clearly, self-guided house tours have become popular during the past few years. Many people are looking for self-tour homes for rent near me, but you also need to think about how this might impact your multifamily community. In addition to getting people to sign new leases, you need to convince your current residents to sign a new lease at the end of the contract. If they feel like you are not prioritizing their safety, they will probably go somewhere else. Because allowing people the option to take a self-guided tour creates a serious security risk, you need to think twice about whether this is the right option for you.

Instead, it is important to think about alternatives. For example, you may want to take advantage of virtual tour software, such as the option available from Realync. That way, you will have an easier time getting people to see the actual unit they might be renting while also pairing them with an experienced leasing agent who can answer their questions. This is the best way to increase your conversion rate and maximize your occupancy rate.

You need to take advantage of apartment virtual tour software, including the virtual tours available from Realync. Using this software program, you can show prospective residents the exact unit in which they will be living.

Apartment Virtual Tour Software

Prospects can watch a live tour, where they interact directly with a leasing agent. Or prospects can watch a pre-recorded tour, where they will watch a leasing agent walk around a physical unit. This allows them to see the exact space and where they might be living.

There are several advantages of using apartment virtual tour software. First, you don’t have to worry about someone wandering around unsupervised, as this will be a virtual tour. Second, they will still get the opportunity to see the physical unit they might be living in. Third, they still get to interact with a leasing agent. This means they get to have their questions answered, and the leasing agent will be able to present the unit in the best light possible, maximizing your chances of getting someone to sign on the dotted line. Finally, this application allows you to develop a real, raw, and transparent connection with a potential resident. This is exactly what you need to do if you want to convince someone to sign a lease with your multifamily community.

shapes shapes

Ready to Get Real?

Accelerate Leasing

  • icon
    Speed Up Lease Up

    by providing construction updates and showcase your space without having to do hard hat tours.

  • icon

    by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.

  • icon

    when you receive notifications when prospects are viewing videos to cater your follow up.

  • icon

    by removing roadblocks and barriers in the leasing process.

  • icon

    by making it a breeze for out-of-market leads to choose your community.

Improve Community Engagement

  • icon

    via pre-recorded videos by linking via social media or internal apps.

  • icon

    by creating maintenance videos.

  • icon

    by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.

  • icon

    because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.

More Than Software

  • icon
    Virtual Training

    is available for every property utilizing Realync.

  • icon
    Make your video efforts consistent

    with one set, standardized process and platform.

  • icon

    across your entire portfolio.

  • icon
    Partner with the Realync Team

    to create a personalized training program to be rolled out across all properties.

  • icon
    Are you Ready to Get Real?

    Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!

    Request a Demo