All CRE

There is no one-size-fits-all when it comes to affordable property management companies or property management fees. Most of the time, the property management fees depend on the scope of work they are expected to perform. Will they be assisting with evaluation and rental cost determination? Or will they be assisting with the marketing costs and […]

When it comes to the latest trend(s) in business technology, nearly every industry is touting the virtues of virtual reality. And, for many, it’s for good reason. Virtual reality holds incredible potential to make a massive, and positive, impact. For example, training in virtual settings can help those in the manufacturing industry master systems and […]

  Contrary to popular belief, agents are not a tech-phobic group! Ask 100 real estate agents what they feel the best apps are for business and you’ll likely receive 100 unique lists composed of different tools. That’s because no two agents are similarly orchestrating the collection of tech platforms out there. And no two agents […]

Earlier this year, Cisco released their Global Mobile Data Traffic Forecast Update – 2014-2019. This detailed white paper is an excellent source of information for real estate professionals that are looking to understand why real estate and other global networks are quickly shifting to a mobile dependency. WATCHING MOBILE GROWTH To get a feel for […]

Whether you’re marketing a $5M dollar beach front home or a $200,000 bungalow, all properties should get the same professional service to ensure they sell or lease. We’ve written in the past about how real estate professionals need to have a consistent personal and professional brand; well that same concept should carry over into how you market […]

Meerkat and Periscope have been generating a lot of buzz lately. If you haven’t heard of them, they capitalize on the latest social media trend, live streaming, by allowing you to stream live video from your smartphone or tablet to all of your Twitter followers or anyone that cares to tune in. While these apps are great, […]

If you’re managing a Facebook business page, you probably already got the memo: follow the 80/20 rule. To review, make sure 80% of your posts are business related, and the remaining 20% can be the “fluff.” For many, the fluff is easy enough, but what about the 80%? As a real estate professional, your mind […]

This week, we are introducing something new to the Keepin’ It Real blog: interviews! We recognize that there are people with far more experience, far more knowledge, and far more to impart than us, so we’re lining up interviews with them to provide additional insight, thoughts, and information. This week we were fortunate to chat with […]

Let’s review the stats: 70% of home buyers use video to tour the inside of a home, 38% use video to understand specific features, and 52% of consumers say that watching videos makes them more confident in purchase decisions (Invodo). Clearly, video is important. Currently for buyers, a well-made video is the next best thing to […]