Realync, the multifamily industry’s leading virtual leasing and engagement platform, has appointed Cole Bowman as the company’s first Chief Revenue Officer. Cole Bowman, a seasoned sales, marketing, and operations leader, has a 15-year track record of success in multifamily proptech companies. Bowman joins an expanding leadership team at Realync, which hired a Vice President of Enterprise Growth, Vice President of Finance, and Vice President of Technology in the last year.
Growing over 500% in the last 18 months, Realync is seeing increased business momentum and demand for its evolving multifamily-built platform. Bowman will be responsible for Realync’s go-to-market organization and will focus on increased market penetration and client adoption. Prior to joining Realync, Cole recently led sales and operations at Zego (Powered by Paylease), a SaaS platform designed to help operators modernize the resident experience and improve retention.
“This is an exciting time at Realync and I’m thrilled to be joining the team as CRO at such a pivotal point in Realync’s growth. Under Matt and Ani’s leadership, Realync has established itself as the go-to partner for virtual leasing and resident engagement by providing a solution that enables prospective residents to tour properties whenever they want from wherever they are,” said Cole Bowman.
“The platform also gives teams in marketing and operations the ability to create engaging videos that scale across the portfolio boosting productivity in multiple areas including higher lead-to-lease conversions, lower maintenance requests, and improved resident engagement scores promoting resident and associate satisfaction. In a post-Covid world, convenience, safety, and speed are critically important which puts Realync’s valuable technology at the center of the resident lifecycle. It’s a powerful solution that I’m delighted to share with the market,” Bowman added.
Realync is helping thousands of apartment communities across the US and UK expertly market, lease, and manage their properties. The company’s virtual services have grown rapidly amidst the COVID-19 pandemic. In just four months, Realync’s user base quadrupled while live video tours hosted on its platform increased by over 11,000%.
“We’ve seen the multifamily industry change over the past 18 months. We are continuing to provide a market-leading experience for our clients and build our product around the evolving trends in the industry,” said Matt Weirich, CEO and Co-founder of Realync. “We’re excited to have Cole join the Realync team and look forward to the leadership and expertise that he brings with him.”
If you’re interested in joining one of NAA’s Best Places to Work and a fast-paced growing environment, you can view Realync’s open positions at https://www.realync.com/company/careers/
Need More Realync Content?
Enhancing your leasing strategy with 1:1, DIY or pre-recorded videos will help leasing teams WIN more leases! Get DIY video tips, multifamily marketing, and leasing knowledge delivered to your inbox bi-weekly by subscribing to our newsletter!