If you are wondering how to close a lease, you should take a closer look at a few of our leasing agent tips. There are several apartment leasing tips and tricks you should follow. Remember that it is important to prioritize communication. If you have someone interested in learning more about the building, you should reply to them as quickly as possible. Furthermore, make sure you follow up. Just because they did not respond to your initial text message or email doesn’t mean they are not interested. Therefore, it’s important for you not to go more than 48 hours between touchpoints. That way, you keep your community top of mind.
In addition, you also need to think carefully about how you are going to market your open units. For example, you should post on ILS, social media, your website, etc. Think about where your target market is. What do you look for in your ideal resident? Then, make sure you target that market specifically. You might be interested in using an email drip campaign. You may be interested in taking advantage of social media. All of this can be helpful if you are looking for ways to increase the number of leads you have.
Of course, you also need to take advantage of virtual leasing opportunities. Sure, there is still going to be a place for physical tours. If someone shows up at the building and wants a tour, make sure you put on a great show. At the same time, you also need to invest in the right technology to help you take advantage of virtual tours. After the in-person tour, you should send a follow-up video of the apartment. That way, you can increase your chances of convincing someone to sign a lease. The more leads you generate, the higher your occupancy rate is going to be. You can use virtual touring technology to help you do exactly that.