Why Video Should Be Added to Your Lease-up Marketing Strategy?

Lease Up Marketing

If you have a multifamily community, then your goal is to keep your occupancy rate as high as possible. It can be a significant challenge to keep your occupancy rate high, particularly when you have first opened your community doors. If you are still in the process of filling up your units, then you are in the lease-up phase. You might be wondering, what is a lease-up phase in multifamily?

When it comes to lease-up apartments, this means that the occupancy rate of your multifamily community is between 0 and 90 percent. In this phase, you are trying to fill up your units as quickly as possible. Because your apartment building may still be relatively vacant, you might be offering great deals to generate more interest in the available units you have.

If you want to generate as much interest in your community as possible, you need to focus on lease-up marketing. There are numerous marketing tools available that may be able to help you get more people to sign leases. For example, you might be considering offering one month of free rent. Or, you might be offering gift cards to local businesses. In particular, you must make sure you take advantage of video software that makes it easier for people to take a look at the community without having to physically come to the building.

Of course, there are multiple video tools available, and all of them can be useful in different situations. When you are trying to convince someone to sign a lease, you need to create a real, raw, and transparent connection with them. That is where a tool such as Realync can be invaluable, particularly during the lease-up phase of your multifamily community. Learn more about what you need to do to generate a strong marketing plan during the lease-up phase below.

Lease-Up Property

If you currently have a lease-up property, then you probably want to get through the lease-up period as quickly as possible.

That way, your multifamily community is going to be stable. You will be able to focus more of your attention on your current residents, making sure they are happy with their living situations. This can create the financial stability that your apartment community is looking for.

At the same time, there is a lot you have to do during this phase. You might be wondering how you are going to be able to get everything done. That is why you need to use an apartment lease-up checklist to help you. That way, you can make sure you are not overlooking anything.

For example, you need to define the objectives that are going to quantify success during your lease-up period. How many of your units are you trying to rent out? How quickly do you want to get this done? This can go a long way toward helping you figure out which of your marketing tactics is most important.

During this time, your top priority has to be generating video and virtual renderings of your property. That way, potential residents can take a look at what they might be renting if they decide to go with your community. You want these renderings to come in many shapes and forms; however, if you want to shorten the lead-to-lease time, then you need to generate raw, real, and transparent connections with your potential residents.

One of the ways to do that is to use video leasing software such as Realync. This is a tool that can provide live and pre-recorded video tours for potential residents. You can use this software program to showcase the best possible features of your community using nothing but an iPhone, a camera, and an application. If you want to get through the lease-up phase as quickly as possible, then you need to use live video touring software.