If you’re in multifamily real estate, you know you need virtual tours. However, it can be daunting trying to find the best virtual tour company. There are so many services out there and with some real estate virtual tour pricing, you really don’t want to pick the wrong one. You don’t want to go with a free model, like free 360 virtual tour software, and find out that…you got what you paid for. Nothing.
So, how should you select the best virtual tour company for your community? Ultimately, it comes down to what your multifamily property management company wants to do with virtual touring. What are the ultimate goals and what are you looking to get out of it? That’s really not an absolute answer, unfortunately. The good news? There are some specific questions to consider to help you make the right decision.
What Type of Questions?
Ultimately, it comes down to asking the right questions when selecting the best virtual tour company.
- What are you looking for? How would virtual tour software align with your leasing teams’ goals?
- What sort of lead management and CRM are you using and will this virtual tour service integrate with that?
- What sort of website capabilities do you have and is it built to manage virtual tour content? Is it built for multifamily?
The best virtual tour company for you checks off as many of your specific needs as possible. What’s right for one property, may not be right for another. So, which type of tour IS right for you?
Top of Funnel? Lead-to-Lease Conversion? Self-Guided?
The world of virtual tours and virtual tour companies is enormous. They each offer different benefits that bring very different results. Are you looking for something that works at the top of the funnel? Something that will serve as a qualified lead generator? In that case, a 360 virtual tour company or 360 virtual tour services may be up your alley. These types of tours can sit on websites or on social media profiles as evergreen pieces, giving high level views. But this also allows the visitor to get an idea of the vibe of the community. They can then decide to go further with learning more. Whether you invest in a 360 virtual tour camera, 360 virtual tour software, or 3D virtual tour company, these are great gateway tactics for your property.
If you are looking for self-guided tours, that’s another thing. Self-guided tours can have a virtual component that helps create a more interactive experience, even if they never actually “interact” with anyone. However, that’s definitely going to be for a prospect that is potentially a little further in the process.
Your property may feel that they have the top-of-funnel covered. In that case, you may be looking to increase lead-to-lease conversion, decrease your sales cycle, and streamline your leasing process. So, you’ll want virtual leasing and virtual tour services that allow for specific, personalized tours. These are tours designed to offer prospective residents the tour they want, when they want it and how they want it.
What if You Need Them All?
You’re not alone. Most multifamily properties need virtual tour companies for real estate that offer all of these options. They’re all different, but, in the end, all necessary.
For teams looking to be as equipped as possible with their virtual leasing strategy, 3D virtual tours and 360 virtual tour real estate is very beneficial. These are the tours that can get visitors to convert to prospects off the website. Then, once they do convert, they may want to continue having a virtual experience. It’s absolutely necessary to have a virtual and video leasing service available to show your units and amenities specific to what the prospect wants. Or, what if the prospect wants to have a self-guided physical tour? Having those touring options, and any virtual and digital accompaniment, is key there.
In the end, it’s being ready for any type of tour your prospect wants. 100% virtual, 100% physical, or a combination. The best virtual tour company is going to be what allows you to show your prospect what they want to see, when and how they want to see it.
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