How to Find Renters for Your Multifamily Property

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. So, advertise an apartment on Internet Listing Sites, social media, and your website with video tours!

Continue reading below to learn more about how video can help you find renters. If you found this information helpful, subscribe to the Realync newsletter to learn more!

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How to Find Tenants

Are you wondering how to find tenants? It can be challenging to find tenants in the current environment, as it is more competitive than it has ever been in the past. Even though you might have a lot of applications, you still need to learn how to screen tenants for multifamily properties. That way, you have a supportive, safe, and inclusive community. Because there are so many options available, what are a few factors to consider?

First, the vast majority of people use the internet when they are looking for products and services they require. This includes housing situations. If someone is looking for housing in your area, they will probably use a search engine as the first step. Therefore, you must have a strong online presence. You need to diversify your digital marketing campaign and have a presence in all the right places. The easier it is for people to find your property, the more applications you will receive. Then, you can go through each applicant individually, finding the right person to rent from your property.

With all of this in mind, what do you need to do to place your multifamily communities in the best position possible to be successful? You must have metrics you can use to track the return on your digital marketing investment. Furthermore, remember that people want to see the physical place in which they might be living before they sign a lease. If you can use video leasing technology to give a clear, raw, and transparent view of the community, you will have an easier time convincing people to sign a lease. This way, you can maximize your occupancy rate, keep your existing residents happy, and create a stable source of income. Remember that rental opportunities come in all shapes and sizes.

Looking for Tenants To Rent a Room

You might be looking for tenants to rent a room. If you are wondering how to find good tenants, it is important to meet potential tenants where they’re at – online.

For example, you may be someone who is interested in renting a room to young professionals. There are a lot of people who like to rent their rooms to graduate students because these are individuals who are less likely to cause problems. For example, a lot of people take advantage of a site called It is actually free to list a room on the site as long as you have an email address that ends in .edu. This could be an opportunity for someone who is looking to rent a room to a reliable, stable professional who is unlikely to cause any problems.

At the same time, you might be on a multifamily leasing plan. If that is the case, you may have multiple rooms, apartments, or units that you need to rent out. Therefore, you need to take a diversified approach to your marketing plan if you want to get more people to live in your community. Think about internet marketing, social media marketing, and video marketing. All of this is going to play a role in your ability to increase your occupancy rate and create a stable of long-term residents who will be there for the long haul.

How To Find a Tenant To Rent a Room

In the past, looking for tenants to rent might have been as simple as putting up flyers in places where a lot of people gather.

If you are wondering how to find a tenant to rent a room, there are numerous options available. Even though there is still a place for this type of marketing, it is far more important for you to use the internet. Given that most people use a search engine as the first step, this is where you need to start. Therefore, you must take a strong, comprehensive approach to search engine optimization. There are several websites on which you need to have a strong presence. For example, you need to have a presence on Zillow and if you have a multifamily community you would like to fill. These pages consistently rank high on search results rankings, so this is one of the easiest ways for you to drive more traffic to your website.

Even though SEO can be helpful, it can take a long time to deliver results. Therefore, if you are looking for a faster option, you may want to take advantage of pay-per-click marketing as well. This is one of the fastest ways for you to get your information at the top of the search results rankings. While this can take a bite out of your marketing budget, it can help you stay one step ahead of your competitors.

If you are wondering how to find tenants for commercial property, you need to take a similar approach; however, you may want to target professional networks as well. For example, you might want to take advantage of LinkedIn if you need to rent property to tenants. If you think about all of these factors, you should place your marketing plan in the best position possible to succeed.

How To Find Tenants Online

If you are wondering how to find tenants online, you also need to take advantage of social media. There are hundreds of millions of people who use social media on a daily basis. If you can get your property in front of potential residents, you can convince more people to tour your property and sign a lease.

Social media can be a powerful tool in your marketing arsenal. Some of the most popular social media platforms include Facebook, Instagram, Snapchat, Tik-Tok, and YouTube. Even though you do not need to have a presence on all of these social media platforms, you do need to figure out where your target market hangs out. Then, there are the platforms on which you should focus when it comes to your social media marketing campaign.

If you want to further diversify your social media marketing campaign, you should encourage existing residents to post pictures of the property online. If you are wondering how to find a tenant quickly, you need to convince your residents to tag your community when they post online. This can increase your online presence, getting more people to take a look at your property.

Finally, you might be wondering what to look for in a good tenant. The best resident is someone who will pay their rent on time and not cause any problems. For this reason, you may want to do a credit check before you offer someone an opportunity to live in your community. You may also want to do a background check before someone moves. This can be critical to guaranteeing an income stream and keeping your other residents safe.

Best Place To Find Tenants

You might be wondering about the best place to find tenants. There are countless places where you can find residents, and it is important to diversify your interests. That way, you can increase your chances of converting leads into paying residents. There are plenty of places you can look to find residents, but you need to take advantage of social media. Given the number of people who use social media, this is one of the fastest ways to get your name in front of prospective residents.

Furthermore, you need to have a strong website that ranks well. When someone visits your website, you need them to take a look around, learning as much as they can about the community. You may even want to place pillar videos on the website that will convince people to learn more about the property. Then, make sure you take advantage of virtual leasing. Even though there is a place for CGI and 3D videos, people want to see the actual unit in which they will be living before they sign on the dotted line. Therefore, you should take advantage of a live video or virtual leasing solution, such as Realync, that can help you showcase your property in the best manner possible. By taking advantage of this tool, you can reach people who do not necessarily live in the local area. This way, you can collect more leads and increase your conversion rate.

Video Leasing Solution

Ultimately, if you want to attract more multifamily residents, you need to take advantage of the video leasing solution. Even though there are still some people who will want to take a physical tour of the building, you need to make it easier for people who do not live in the local area to learn more about the community. If you can expand your geographic area, you will have an easier time generating leads. Then, the more leads you generate, the higher your conversion rate will be.

If you want someone to sign on the dotted line, you need to give them an opportunity to see the physical unit in which they will be living. This is where a live or pre-recorded virtual leasing solution, such as Realync, can be helpful. All you need is a camera and an application for your iPhone. Then, you can create a live or pre-recorded tour for someone who is interested in your community. This can shorten your lead-to-lease time, helping you keep your occupancy rate as high as possible.

If you want to quickly identify residents who are right for your community, you need to have a firm process in place that can help you reach out to prospective individuals and families. You can do so by offering a virtual leasing solution that can showcase the best features of your property.

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Ready to Get Real?

Accelerate Leasing

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    Speed Up Lease Up

    by providing construction updates and showcase your space without having to do hard hat tours.

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    by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.

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    when you receive notifications when prospects are viewing videos to cater your follow up.

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    by removing roadblocks and barriers in the leasing process.

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    by making it a breeze for out-of-market leads to choose your community.

Improve Community Engagement

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    via pre-recorded videos by linking via social media or internal apps.

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    by creating maintenance videos.

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    by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.

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    because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.

More Than Software

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    Virtual Training

    is available for every property utilizing Realync.

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    Make your video efforts consistent

    with one set, standardized process and platform.

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    across your entire portfolio.

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    Partner with the Realync Team

    to create a personalized training program to be rolled out across all properties.

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    Are you Ready to Get Real?

    Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!

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