How to Make Your Multifamily Videos Fair Housing Compliant
If you’re using video or live streaming at your community, you should include the Equal Housing Opportunity logo and disclaimer in every video you share publicly with prospects and renters.
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What Are My Risks?
Omitting, or Inconsistently Using, Fair Housing Slogan/Logo
In the event that a claim of discrimination is made against your community/company, omission, or inconsistent use, of the Equal Housing Opportunity logo may be used as an argument that management is not committed to Fair Housing laws*. Furthermore, selective use of the Equal Housing Opportunity slogan or logo may itself be interpreted as discriminatory**.
The following are excerpts from Part 109 of HUD’s Fair Housing Advertising Guidelines:
*109.30 Fair housing policy and practices. …All advertising of residential real estate… should contain an equal housing opportunity logotype, statement, or slogan as a means of educating the home seeking public that the property is available to all persons.
**109.25 Selective use of advertising media or content. … selective use of advertisements which may be discriminatory… may involve placing the equal housing opportunity slogan or logo in advertising reaching some geographic areas, but not others, or with respect to some properties but not others.
Lack of Documentation
If your community provides live video walk- throughs using a solution that does not save the video, management and ownership will have no documentation of what was stated during that tour. In the event that someone claims that they were discriminated against on that tour, you will have no evidence that proves otherwise, nor any evidence that the Equal Housing Opportunity logo or disclaimer was provided*.
When Do Issues Arise?
- When providing video experiences to prospective residents without displaying the Equal Housing Opportunity logo and disclaimer
- When adding the Equal Housing Opportunity logo and disclaimer to videos sent to some prospective residents or properties but not others
- When claims are made against your team or community but there is no recording or audit trail to use in defense
- Automatically and consistently adds the Equal Housing Opportunity logo and disclaimer to video tours (both live and pre-recorded).
- Provides a standardized video process and strategy across your portfolio.
- Saves all video activities to the cloud providing a documented audit trail of every recorded or live video your team produces.
Easy for Leads
Combine the power of live tours with the legal requirement of Fair Housing compliance, all without requiring your prospective tenants to download an app. They just click a link on any device and they can view the tour.
Easy for You
You don’t have to think twice about compliance when you’re using Realync. We make sure we check that box for you on every tour even without your input, saving you time to prepare for the tour and focus on closing your leads.
Ready to Get Real?
Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
is available for every property utilizing Realync.
Make your video efforts consistent
with one set, standardized process and platform.
TRACK ENGAGEMENT And Usage
across your entire portfolio.
Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!Request a Demo