When managing and leasing multifamily properties compared to selling single-family real estate, there is an additional task required of community management. Resident retention is vital when considering a property’s long term success. The goal should be to create an authentic community atmosphere that helps drive that resident retention goal. An active, authentic community can also help to attract and convert new residents.
While in-person community management is vital and can be accomplished with town halls, socials, in-building signage, and planned activities, the ability to also use digital methods to engage and manage your community can be both scalable and measurable. In addition, these online methods can be complementary to driving residents to in-person activities and events.
Multifamily property social media community management should include utilizing popular platforms (primarily Facebook & Instagram) to provide residents with general building updates, maintenance schedules, photos, events, and more as a useful mode of communication for residents. You may want to consider a private Facebook group as it is important to remember that prospective residents will also see this content, and posts about community rules and maintenance updates may not be appropriate for these audiences.
If you have a larger multifamily property, you may find a need for specialized community management software as well. These platforms are specifically focused on organizing tasks, events, renewals, maintenance tickets, and more for community management. The software often includes social media management, an email campaign platform, in-depth analytics, online member portals, and tools to create community engagement.
A resident engagement task feature is a way to easily set, track, and manage your to-dos for residents. That’s why Realync built out a task manager allowing collaboration with your team. To help with community management, tasks can be assigned to create videos and playlists, scheduling live tours or video sessions, sharing your content, and more. You can assign ownership, provide additional feedback, and set due date reminders as well.
Regardless if you are using spreadsheets or robust software for community management, leveraging authentic video as a part of the strategy is a no-brainer. Statistics have shown that implementing video into communication plans increases the interactiveness and reach. Realync provides the ideal platform to easily create videos that can be used in community management at multifamily properties and has proven as the leading multifamily video provider. Realync software boasts a user-friendly interface and a quick production time for videos, ideal for every multifamily property manager or team.