Close More Site-Unseen Leases
Speed up lease-up
by providing construction updates and showcase your space without having to do hard hat tours.
Pre-lease occupied units
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
Convert a higher percentage of your leads into leases
when you receive notifications when prospects are viewing videos to cater your follow up.
Spend less time to close each lease
by removing roadblocks and barriers in the leasing process.
Increase sight-unseen leasing
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
Promote your programs better
via pre-recorded videos by linking via social media or internal apps
Decrease maintenance key-ins and requests
by creating maintenance videos
Reinforce community rules
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t
Reduce repetitive questions
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video
More Than Software
for every property Realync is implemented at
Stop the ad hoc video efforts
going on at properties with one set, standardized process and platform
Track usage, engagement, content
being created, and more from the corporate level
Work with the Realync team
to create the training program to be rolled out across all properties
Having a strategy around your community management process is vital to the overall success of the property.
Using a community platform can assist in streamlining, automating, and improving community engagement. Many online community platforms advertise the traditional perks of scheduling online social media posts, gathering engagement analytics, and additional resident-focused resources.
One big gap that those platforms are missing though? Video communication tools! Realync’s video platform is purpose-built for multifamily touring and resident communications. As such, integrating into your existing community platform is a breeze and provides a seamless experience for making video one of your top resident engagement and resident communication tools. Use video for resident program instructions or resident event invites. Utilizing our strong video features will undoubtedly boost your engagement percentages — regardless if you decide to layer video on top of an online community platform or use the Realync tool as your standalone community platform.
There are different examples of community platforms that can be used to achieve the overall goal of creating and moderating a collective space in which residents can share their thoughts, questions, or concerns. Using online community platforms have become commonplace amongst many businesses and organizations. Some examples of community platforms are Crowdstack, Discourse, and Higher Logic. These online community platforms also include the option of using their community platform app for added convenience. There are free options of community platforms on multiple social media sites that allow for group creation though. Regardless of the platform used, video creation is an essential component to an overall community engagement tech stack.
Community Engagement Software
There is an important distinction to be made when comparing group management and group engagement.
Group management can be defined as a moderator orchestrating, assigning, scheduling, and overseeing the group. These tasks are limited to one individual or team and do not allow for discussion.
Group engagement encourages resident input and interactions. This engagement helps to build a sense of community amongst group members (residents) and provides the group management team with feedback and ideas. The distinction between the two is particularly important when deciding on a community engagement software or community forum software.
There is a large selection of community management software on the market, including options for free community software that provide the necessary tools needed to get by. These tools fall short when attempting community engagement though as they do not provide platforms or forums for resident engagement or trust-building. When searching for community software solutions to the engagement factor of multifamily property management, finding a solution that helps to create personalized, engaging content, and is not overly technical or time-consuming is imperative.
These criteria and more can be achieved through Realync, where an easy video production tool is provided in the palm of your hand simply using a smartphone or tablet. In addition to assisting with personalized and engaging content, Realync includes additional community software solutions such as the ability to measure engagement, the ability to share to social media at the touch of a button, and easy integration with other management software platforms. These solutions combined give the property management team the tools to create a compelling interactive community amongst residents.
Community Marketing Software
A sense of belonging and belonging to a community is a human need, just like food, water, and shelter. The idea behind creating a community amongst the current residents in your multifamily property is appealing to nearly all people who crave the acceptance and camaraderie that accompanies an active and engaged community atmosphere. One idea behind using community marketing software, community event software, and planning events are to continually strengthen the community bond, which significantly increases the retention rate of residents. The other purpose of utilizing these tools and activities showcasing the community atmosphere is to attract additional residents that are seeking a tribe in which to belong.
To build a sense of community and belonging requires active effort and persistence on the part of the building manager or team. Only by utilizing the most engaging tools to portray and advertise the base of current residents can a property leverage the community to recruit others successfully. Realync is designed to increase engagement through the power of video. Easy to create video allows for sneak peeks into community events, engaging invitations, streamlined community announcements, resident testimonials, and personalized messaging to a prospective resident. Realync, when used in best practices, increases the success rates of overall resident engagement, attraction, and retention by conveying the actual feel of a community in a more meaningful and personal way.
Apartment Community Manager
Discussing the management of multifamily property often prompts the question, “what is a community manager?” The short answer is the community manager manages and maintains the community of residents and not the leasing of the property or building. Ultimately, the apartment community manager is required to wear many hats in order to accomplish the goal of resident retention proper NOI for the community. The tasks that are often asked of a multifamily community manager could include: ad placement, appointment scheduling, resident tour guide, creating and executing social media and community communication campaigns, providing unique and engaging content for both residents and prospective residents alike, responding to residents across all platforms in a timely manner, organizing and executing resident events with the overall goal of creating a stronger sense of community amongst residents, and building relationships with residents and much, much more. The job requirements listed above illustrate the complexity that accompanies the community manager profession, which further supports the notion that implementing residential community management software that provides social media creation platforms, scheduling, event platforms, and much more is integral to the success of the community manager and property owner.
Multifamily Community Management
Multifamily community management requires a unique and more comprehensive approach than other similar “groups” such as a homeowners association (HOA). The role of an HOA is to manage neighborhood shared amenities and common areas that enforces priorly agreed-upon rules. Once a person or family moves into a residence within the HOA’s perimeter, they automatically become a member and are required to pay fees. The residents in an HOA are generally homeowners and the HOA has little interest in retention of its members so long as there is a new buyer for a home. There is also minimal effort put into resident engagement and creating a sense of community by most HOA’s.
This is a stark difference when compared to the goals of a multifamily community management team. The individual or group responsible for community management is tasked with creating an atmosphere that mirrors a close-knit community. The day-to-day tasks of a community manager does not include the day-to-day operations, which usually fall to the property manager (although admittedly, these may be the same person). Instead, the goal of the community manager requires a great deal of event planning and executing, documentation and demonstration of the sense of community that has been created in the multifamily property, providing perks to residents, and much more. The community manager is often tasked with resident retention, which is directly reflective of the bonds formed between other residents and staff.
One tool with proven success amongst multifamily community management operations is Hive (or Hivebrite). The software helps to manage databases of residents, creates and sends personalized messages to select residents or potential residents, helps to make the content and messaging personally relevant for each demographic of residents, organizes events and collects payment if applicable, provides a platform for the community to interact, and provides email and social media templates to improve online engagement with the community. Combine Hive (or similar software) with Realync’s personalized videos to increase the retention success rates and new resident procurement numbers.
Community Management Strategy
Multifamily community management requires both online and in-person strategies. Unlike other businesses such as retail, a community manager needs to know how to create a community atmosphere both online and directly with their “customers” (residents). The first step of all successful community managers is to create [and then implement] a comprehensive community management strategy. Completed strategies include property objectives and overall goals, determining target audiences and what ways the target audience chooses to communicate and prefers to interact, creating value offerings such as a community blog with consistently updated events and happenings, creating a social media and email campaign schedule and approach, plan and execute real-life meetups amongst staff, residents, and potential residents, and accurately measuring the success of each step, campaign, and effort to determine the amendments to the strategy.
On top of creating a community management strategy, a manager or team will need to familiarize themselves with community management guidelines and best practices. Due to a vast majority of community buildings being centralized around social media and digital interactions, it is pertinent to become familiar with the most recent top digital techniques since these can change from year to year. A suggested focus could be on social media community management best practices 2020 that include creating private Facebook groups, implementing chatbots, creating video-centric content for all digital marketing efforts, providing meticulous and consistent responses to all social media comments, monitoring relevant hashtags, and much more. Multifamily community management is not a new concept and has, in fact, been around for a long time. What is changing is the way in which a community communicates with the world. Because of this, it is vital to stay informed of the ever-changing best practices.
Online Community Manager
The current digital age has vastly altered the day-to-day requirements of an apartment community manager. It has required this profession to include ‘online community manager’ as a prominent part of the job. A 2018 study revealed that 77% of Americans owned and used a smartphone. It is easy to conclude that the residents and prospective residents of today are constantly connected and prefer mobile-first communication.
The best way to gain traction as a community manager in the smartphone era is to launch an online community that provides useful and engaging content and a platform to interact with residents and prospects. Online community engagement platforms allow for the free flow of ideas and discussions between management, residents, and even potential residents. To decide the best platform to build online community engagement, the community manager must first determine what current platforms the residents and target audiences use.
The smartphone era also saw the creation of apps. When deciding on community management software, an apartment community manager should give additional clout to those that offer an online community app as part of the software package. An app provides the community manager the ability to engage residents regardless of their location. One app that has a rapidly growing following amongst successful community managers is the Realync app. This popular app provides a manager with the tools to create and share videos from anywhere. The user-friendly app and platform assist the community manager in capitalizing on the engagement and retention levels that video marketing offers. Studies have shown that viewers retain 95% of a video message compared to just 10% for text, making video content the number one engaging content across a majority of social media sites and online platforms.