Free Toolkit: Apartment Videography Tips for Touring a Property
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
About the Toolkit
Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.
This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.
Best Camera For Apartment Photography
Often we have clients at Realync that have overinvested their time and money in trying to find the best camera for apartment photography.
Ultimately, the days of having to spend a massive amount of your budget for real estate photography equipment are long past.
Indeed, a modern smartphone camera is all you need to have the best camera setup for real estate photography and videography.
You may not immediately think of your phone as a go-to apartment camera. The ability for your device to provide an authentic experience that feels natural and approachable to prospective residents sets your phone camera apart from a sophisticated camera with real estate photography lighting. What you sometimes lose in the image fidelity is more than made up for with the vibe and essence of your photos and videos.
Using your smartphone allows for increased accessibility in taking video footage and photography without a steep learning curve. At Realync, we work with our clients to ensure their smartphone-created video content is well thought out with strong lighting, authentic staging, thoughtful frame selection, and the use of complementary angles always being a goal.
Apartment Photography Camera Settings
Apartment photography camera settings are much simpler when using a smartphone versus a specialized camera.
The first tip is to ensure you shoot your photography horizontally, not vertically. Additionally, your real estate camera settings for your smartphone should be set on the highest resolution possible and never use a manual zoom.
The last basic tip is to try to work with natural light—or even bring in some additional lighting, but only if needed. A flash creates other considerations and concerns where natural light will often be the best result.
Camera settings for kitchen photography are a unique topic in itself as kitchens are full of shiny, reflective surfaces and depth perception in these spaces is critical. By using a smartphone, you can avoid having to fully grasp Nikon D750 settings for real estate photography, for example. While it is still essential to be thoughtful in your photography approach and know your settings, they don’t have to be overly complicated. One crucial thing for kitchen photography is to turn off or ignore any autofocus options as you ultimately will want the entire room in focus. You never know what small element of a kitchen may be a deciding factor for a prospective resident, so giving equal weight to all of the items and ensuring some photos show the kitchen in relation to the dining space are vital.
When it comes to camera settings for exterior real estate photography, the above principles apply; however, depending on the property structure, a panoramic setting could make the most sense. The actual camera setting for exterior real estate photography is going to be intensely dependent on the property. One essential tip is to ensure most of the photograph is of your multifamily property and not other nearby buildings or structures that could confuse a prospective resident.
As mentioned in the previous section, multifamily video can be a powerful addition to professional or in-house apartment photography. Most people will start with photography and continue down the buying process hunting for and consuming video content. A solution like Realync provides an unfiltered, low-fidelity option for potential residents not only to see images, but also get a stronger essence of the unit and property they are considering. If an apartment marketing video is overproduced, heavily edited, or filtered, it can stall the process of prospective residents as they are left with more questions than answers. A solution like Realync gives an authentic, customizable experience that helps use apartment videos to convert and accelerate lead-to-lease rates.
Our team is always working on adding to our vault of apartment video ideas for our Realync clients, and we have seen some creative applications of the platform that truly put the consumer first. For instance, one of our clients recently did an entire video focused on the great features of the unit, shared areas and amenities for kids. This is a prime example of how understanding the specific prospective residents’ needs and concerns and addressing those questions head-on is what Realync is all about. Another team shot a personalized follow up video entirely from their community gym to send to an inbound lead that was asking questions about their gym. This level of personalization and transparency is what consumers are desiring today, and allows you as a leasing agent to be more efficient and effective with your time.
Apartment Surveillance Cameras
Apartment surveillance cameras are an entirely different aspect of photography and videography for your multifamily community, but are a vital part of an entire package for prospective residents.
A hidden security camera for apartment buildings in shared areas as well as adding a security camera for apartment doors, can help ensure safety as well as peace of mind for residents.
The best practices dramatically change between leasing-focused photography and surveillance cameras, where the shot selection and angles need to be more inclusive, and there is a need for wireless security cameras for apartment buildings. Even the best security camera for small apartment offerings usually aren’t at the same resolution or quality that you may require for your leasing photography, although the video fidelity of these two video types is not as distant as it once was. In some markets having wireless security cameras for apartments will be a differentiator, whereas in others, it will be table stakes. Ultimately deciding on the complexity and investment for your multifamily property will be a crucial business decision with increased consumer demands for safety and high-tech surveillance options.