Without a doubt, technology has changed almost every industry. This includes the real estate industry. Technology has changed how people approach looking for an apartment and how these buildings are marketed. One of the biggest changes has been the growth of 3D walkthrough software. If you are wondering what a 3D walkthrough is, this is software that allows people to take a look at what a potential apartment in a multifamily community is going to look like using a 3D, interactive experience. Many people have found this helpful for prospective residents who might not be able to take a tour of a particular home in-person and want to see a 3D representation of the space.
While beneficial for initial marketing purposes, 3D touring software has the potential of quickly becoming outdated and having limited use for actual multifamily leasing purposes. The reason is that prospective residents simply do not want to see a photoshopped version of the place they may choose to live or an environment that feels fabricated. This is not reflective of what it is going to be like to actually live in a particular community. Prospects are rarely willing to sign on the dotted line unless they can see a real, unaltered, and unfiltered view of where they are actually going to be living. For this reason, it is important for anyone running a multifamily property to give prospective residents that opportunity to see exactly what they want to see in a simple, efficient manner.
In some cases, these ‘real’ experiences can even save money over 3D walkthrough technology. Take for instance, the Realync video leasing solution. Realync allows onsite teams to save money on 3D technology while also aligning with exactly what residents want to see in the leasing process. Video, both live and recorded, is far simpler than any VR, 360, or 3D tech solution too, making it much easier to be an integrated, effective tool for leasing professionals.